Connecty analyzed the exact second the ad loses viewers, generating personalized action recommendations for what to change for each of their audience segments.
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This is a TOFU ad, so the first value proposition matters most while attention is still broad.
Move this value prop before 3 sec.
Connecty identifies the intended segment, its relationship with the brand, its level of awareness, and its readiness to act.
It detects the exact scenes, spoken messages, products, claims, proof points, brand moments, offers, and CTAs inside the video.
It maps every creative moment against second-by-second audience retention to pinpoint the exact micro-moments driving behavior.
Connecty turns the combined context into a specific, autonomous creative recommendation targeted for that specific segment.
Connecty combines who the ad is for, what they saw, and where they dropped to recommend the right next edit for that segment.
0:01
The first clear value proposition does not arrive until 0:07.
Unfamiliar with the brand · Discovering the problem
The product appears at 0:01, but the audience does not learn why it matters until after the sharp drop at 0:04.
Pair the first product shot with the core value proposition before 0:03.
Analyze your video ads with the context required to make the right next edit.
Analyze a video ad