Connecty mapped what viewers saw, where attention dropped, and what each audience needed next. Audience-specific creative changes increased average conversion rate by 0.25pp.
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0:00
This is a TOFU ad, so the first value proposition matters most while attention is still broad.
Move this value prop before 3 sec.
Connecty mapped every major creative moment in the ad against second-by-second retention: the first face, product reveal, problem, benefit, brand mention, proof, and CTA.
The same creative evidence led to a different edit for new prospects, returning visitors, and ready-to-buy customers. Across the campaign, average conversion rate improved by 0.25pp.
0:01
The first clear value proposition does not arrive until 0:07.
Unfamiliar with the brand · Discovering the problem
The product appears at 0:01, but the audience does not learn why it matters until after the sharp drop at 0:04.
Pair the first product shot with the core value proposition before 0:03.
Connecty used frame-level evidence and audience context to generate different creative recommendations for each segment, then the campaign measured the impact in performance.
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