?A chat agent starting from zero
How much was revenue last week?
$212k across the account.
Which ads are underperforming?
12 ads are below account average CTR.
Why is the top spender underperforming?
CTR and watch rate are below average. More analysis is needed to say why.
Ok... what should I change?
✦Connecty: already briefed when you arrive
Advisory · already on screen
Remove the spend cap from ad set "ASC US attentional CBO". ranked action
The cap is limiting delivery on your best performer. why
Instead of removing it, how much should I reduce the cap? And what if I want to stress test before the upcoming sale?
NowReduce the cap by 50% and hold 3 days. Marginal ROAS is 3.8 vs your 2.1 target, so delivery has room.
Sale5 days before the sale, lift the cap fully. Watch marginal ROAS daily and restore the cap if it drops below target.