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What is this page offering? Free preview of video ad research done by Connecty, comparing ads from key players in selected DTC categories. It covers each brand's top 2 to 3 public ads.

Why video only? AI has made text and images abundant. Video still earns trust and attention because it shows proof and entertains. 85% of consumers say a video convinced them to buy a product or service (Wyzowl, Video Marketing Statistics 2026).

What is the data behind it? Based on public Meta Ad Library data, top ad impressions and industry benchmark viewer retention data. It shows what brands run, not their spend or sales.

Competitor teardown · Medical scrubs on Meta

Which scrubs brand is winning, and why?

Open any brand's research preview Free to view, no Meta login needed

FIGS Mandala Scrubs Uniform Advantage Jaanuu Cherokee Uniforms

What each brand sells, how its ads tell it, and what to improve for better ROAS. Based on public Meta ads. It shows what brands run, not their sales.

Meta Ad Library, October 2026

Who runs the most video ads, and how big is their audience

BrandActive video adsMeta followersEst. creator collab in sampled ads

FIGS~~~2302.5M18%~~

Mandala~~~140595K~~5%

Uniform Adv.~~~48864K30%~~

Jaanuu~~~29703K41%~~

Cherokee~~~28238K~~0%

Approximate counts. Followers: Facebook plus Instagram. Creator collab: another account is named next to the brand (60 of 343 captured ads). Counts show activity, not spend.

Medical scrubs: 4 ways brands run their Meta video ads

Scale leader

FIGS

~230 active video ads, 48% of all 5 brands, and 2.5M followers. Color drops, cause campaigns and 15% off the first set. 18% run with creators.

Benchmark its system, not one ad.

Price challenger

Mandala Scrubs

~140 active video ads, 24 per 100K followers, the most here. 62 of 81 captured ads name a price. Its hashtag: #StopOverpayingForScrubs.

It competes on price, out loud.

Creator-led

Jaanuu, Uniform Advantage

41% and 30% of ads run with creators. Nurses show the scrubs on their own day, with 10% to 15% off.

Borrowed trust, but the landing page must keep the ad's promise.

Brand-run, low volume

Cherokee Uniforms

~28 active video ads, all from its own page, no creator collabs. Stretch and pockets lead the ad text (10 and 7 of 14 captured ads).

Few ads, but 3 of 3 sampled carry proof.

15% off the first order is the entry offer. FIGS (55 of 175 captured ads) and Jaanuu (19 of 29) lead with it. Mandala names a price instead, and Cherokee uses neither. A discount alone no longer stands out.

Creators are a Jaanuu and Uniform Advantage play. 17% of captured ads run with a creator (60 of 343). Jaanuu 41%, Uniform Advantage 30%, FIGS 18%. Cherokee runs none.

Offers, prices and creator counts come from the ad text of 343 captured active video ads.

Medical scrubs: what each brand sells and how its ads tell it

Most used storytelling techniques in each brand's top ads

Top 2 to 3 ads per brand, 14 in total.

7 ads

4 ads

2 ads

1 ad

TestimonialAll 5 brands

Feature list or demoFIGS, Mandala Scrubs, Uniform Advantage, Cherokee

ComparisonMandala Scrubs, Cherokee

StoryFIGS

Testimonials lead: 7 of 14 ads, used by every brand. Only Cherokee shows a before and after.

The same 3 openings repeat across scrubs ads

9 of 14 ads open with one of these 3, so the hook stops standing out.

I work in healthcareI'm a nurse and I have gone through a lot of scrubs trying to find ones that actually work.

4 ads, 4 brandsFIGS, Jaanuu, Uniform Advantage, Cherokee

A shopper's questionAre the $50 scrubs sets from Mandala worth it?

3 ads, 2 brandsMandala Scrubs (2), FIGS

Two side by sideMy short coworker and I ordered from the same brand

2 ads, 2 brandsMandala Scrubs, Cherokee

The same claims repeat after the hook too:

Comfort: 9 of 14 adsFit: 7 of 14Stretch: 6 of 14Lasts the whole shift: 4 of 14Pockets: 4 of 14

Creative basics by brand

Hooks scored strong

Higher is better

Best: Jaanuu

Jaanuu3 of 3

FIGS2 of 3

Cherokee2 of 3

Mandala2 of 3

Uniform Adv.1 of 2

Captions for sound-off viewing

Higher is better

Best: Jaanuu

Jaanuu3 of 3

FIGS2 of 3

Cherokee2 of 3

Mandala2 of 3

Uniform Adv.0 of 2

Key selling moment

Median second. Earlier is better

Best: Cherokee

Cherokee1.7 s

FIGS2.8 s

Uniform Adv.5.0 s

Jaanuu17.0 s

Mandala33.2 s

Proof in the video

Higher is better

Best: Cherokee and Jaanuu

Cherokee3 of 3

Jaanuu3 of 3

FIGS1 of 3

Mandala1 of 3

Uniform Adv.0 of 2

Scrubs as identity

FIGS

When you're looking for a good pair of scrubs, what do you look for?Open this ad in Connecty →

The one thing it sells: Scrubs as part of who you are: "Save lives, serve looks." Color drops, a cause campaign, and the only on-screen credential in this sample ("Austin W., DVM").
How the ads tell it: A vet's endorsement, a cinematic doctor story for Breast Cancer Awareness Month, and a dance montage with "15% off your first set."
Test next: Add one proof point to the offer cut, such as a review or a credentialed wearer. 2 of 3 ads carry no proof. Measure: CTR and conversion rate.

41 opportunitiesPreview →

Stop overpaying

Mandala Scrubs

My short coworker and I ordered from the same brandOpen this ad in Connecty →

The one thing it sells: Price: "Premium scrub sets under $50." A creator says "other brands with worse quality charge that much just for the top."
How the ads tell it: The fastest edits here (1.6 s per cut): a price check, a tall and a short coworker in the same set, an unboxing demo. Each ends on a sell-out warning.
Test next: Fix the page button and the sold-out pages before new creative. The button failed all 3 click tests; 2 of 3 pages showed sold out. Measure: checkout rate.

43 opportunitiesPreview →

Stretch for every stage

Uniform Advantage

NURSE OOTD 14 WEEKS PREGNANTOpen this ad in Connecty →

The one thing it sells: Easy STRETCH fabric and new colors, worn by real nurses. A pregnant nurse shows a scrub jumpsuit that is "actually a two-piece."
How the ads tell it: Creator outfit-of-the-day posts and a color-drop montage (Dark Cocoa).
Test next: Open on the two-piece reveal (8.8 s today) and add captions and a clear ask. 0 of 2 ads have either. Measure: 3-second view rate and CTR.

28 opportunitiesPreview →

Polished, not just comfy

Jaanuu

This is why I stopped ironing my scrubs...Open this ad in Connecty →

The one thing it sells: Looking put together at work: anti-wrinkle fabric, no ironing, and a fit that flatters. "Polished enough that I feel confident walking into work."
How the ads tell it: Creator testimonials only: a no-iron confession, a mother and daughter in nursing school, a morning routine.
Test next: Fix the page button, then move the payoff into the first 6 s. The button failed all 3 click tests; the payoff plays at 13 to 24.5 s. Measure: checkout rate.

61 opportunitiesPreview →

Still fits at hour 12

Cherokee Uniforms

hour 9. still going.Open this ad in Connecty →

The one thing it sells: Fit and function that last a shift: stretch, deep pockets, a waistband that stays put. Plus value: "so many brands are crazy expensive for half the quality."
How the ads tell it: The only before and after in the sample ("Other Scrubs" vs Cherokee), a 5-reasons list, and a nurse on shift.
Test next: Land the nurse ad on the set it shows. Today it lands on a different top, marked sold out. Measure: landing page conversion rate.

51 opportunitiesPreview →

Medical scrubs: ideas to fix and test first

Check first Automated findings. Confirm before acting.

Conversion risk
Test the click-to-checkout path
Connecty's automated click test found the main page button did not reach the next step on 8 of 14 ads (3 brands). On 3 more (FIGS), a popup blocked the test. Click through from each live ad to checkout.
Conversion risk
Land each ad on the product, offer and stock it shows
The page shows a different offer than the ad on 6 of 14 ads (5 brands), and a different or broader product on 4 (3 brands). The check saw a sold-out product on 4 ads (3 brands).

Then test Creative hypotheses from this 14-ad sample.

Creative test
Test a credential as proof
8 of 14 ads carry proof, mostly creator testimonials. Only FIGS puts a named credential on screen ("Austin W., DVM"). Test a nurse's name and role against the current proof. Measure: CTR and conversion rate.

3 creative concepts to brief on Monday

Answer the price, per shift

Best fit: FIGS, Jaanuu

A full set: $X. About $Y a shift.

Put the set price and the cost per shift on screen in the first 3 s, with the assumptions in small text (shifts per week, months of wear). Mandala names a price in most of its ads. FIGS and Jaanuu show offers but no price in any ad analyzed. Measure: landing page conversion rate.

Same set, two bodies

Best fit: Mandala Scrubs, Cherokee Uniforms

Same set. 5'2" and 5'9".

Two real wearers side by side from the first frame, with size and height on screen. Fit is a reason to buy in 7 of 14 ads. Cherokee's side by side states no benefit, so its message scored unclear. Measure: 3-second view rate and CTR.

Hour 1, hour 12, on camera

Best fit: Cherokee Uniforms, FIGS

Hour 1. Hour 12. Same scrubs.

One real clinician at the start and end of a documented shift, name and role on screen, used with permission and labeled as one wearer's day. 4 of 14 ads claim the scrubs last the whole shift; none shows it. Measure: 3-second view rate and CTR.

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Method: Connecty reviewed 14 public Meta video ads from 5 US medical scrubs brands (2 to 3 per brand) and their landing pages. An illustrative sample, not the whole category. Observed from frame-level signals. Scored: 12 creative dimensions, each with a stated reason. Retention uses industry benchmarks, not brand data. Not measured: spend, sales or ROAS. Landing page checks are automated. Offer, price and creator counts come from the ad text of 343 captured active video ads.

About this page

Which scrubs brand is winning, and why?

Who runs the most video ads, and how big is their audience

Medical scrubs: 4 ways brands run their Meta video ads

FIGS

Mandala Scrubs

Jaanuu, Uniform Advantage

Cherokee Uniforms

Medical scrubs: what each brand sells and how its ads tell it

Most used storytelling techniques in each brand's top ads

The same 3 openings repeat across scrubs ads

Creative basics by brand

Hooks scored strong

Captions for sound-off viewing

Key selling moment

Proof in the video

FIGS

Mandala Scrubs

Uniform Advantage

Jaanuu

Cherokee Uniforms

Medical scrubs: ideas to fix and test first

Test the click-to-checkout path

Land each ad on the product, offer and stock it shows

Test a credential as proof

Answer the price, per shift

Same set, two bodies

Hour 1, hour 12, on camera

Connecty is an AI agent that improves your video ads ROAS