Market

Weight lossUK · Nov 2026

What's trending, and ideas for inspiration

Meta ads from 13 weight loss brands analyzed by Connecty.

Top ads by impressions

Simple0:08Demo

0:00 HookIf you've been thinking about getting support with weight...

0:08 Key momentVisual moment

Analysis ↗

Second Nature0:14Proof

0:00 HookStop the constant battle with food noise.

0:14 Key momentMedication definitely removes that. It was like noise on...

Analysis ↗

CheqUp0:04Product

0:00 HookWeight loss made simple

0:04 Key momentVisual moment

Analysis ↗

Bolt0:00Hook

0:00 HookMy brain cells when I hear the word "Foods

0:00 Key momentVisual moment

Analysis ↗

ZAVA0:00Face

0:00 HookI cancelled my £300 weight management treatment and switched...

0:00 Key momentVisual moment

Analysis ↗

Voy0:46Benefit

0:00 HookAt the start of the year I was in...

0:46 Key momentthe mental weight that's lifted means just as much...

Analysis ↗

Numan0:11Value prop

0:00 HookWith Numan, your health coach is available on request

0:11 Key momentThe difference between a subscription that nudges you and...

Analysis ↗

Superdrug0:07Value prop

0:00 HookSuperdrug Online Doctor

0:07 Key momentMore options for your Weight Loss Journey

Analysis ↗

MedExpress0:09Value prop

0:00 HookThe biggest breakthrough in medical weight loss is here

0:09 Key momentIt gives you the same science in one daily...

Analysis ↗

Juniper0:20Proof

0:00 HookI put myself last for too long

0:20 Key momentIt's a clinically supported weight loss program

Analysis ↗

Asda0:20Demo

0:00 HookI was struggling to make changes around my daily...

0:20 Key momentVisual moment

Analysis ↗

Pharmacy2U0:16Value prop

0:00 HookThem: "You seem really committed to your health recently,...

0:16 Key momentWeight-management support with Pharmacy2U

Analysis ↗

UK vs US

UK ads sell the service, never the drug

US rules allow prescription drug ads to the public. UK rules don't. 0 of 87 ads name a drug.

Prescription drug ads to the public

Prescription drug ads to the public are allowed. Brands can name the drug and run it on TV.

Prescription drug ads to the public are not allowed. Brands advertise the clinic, the check and the care.

What UK videos sell instead, of 82

Promise support47
Offer a quick check (eligibility, quiz, assessment)46
Are a customer testimonial34
Show a price17
Say how much weight was lost11
Mention a pill or tablet11
Name the drug0

Hook to payoff

How the strongest ads go from first line to key moment

6 ads, hook to key moment · use the arrows or swipe

Voy

Voy 4

Open on the starting weight, on screen.

Analysis ↗

0:00 HookStarting Weight 15st 7 Size 16

ProblemFOR YEARS, I FELT LIKE I WAS STARTING OVER EVERY MONDAY...

BenefitI'VE DONE THINGS THIS YEAR I USE TO THINK WERE FOR OTHER PEOPLE.. NOT ME.

0:19Proof

I'VE LOST ALMOST 6 STONE WITH VOY... BUT I'VE...7% still watching (benchmark)

ZAVA

ZAVA 6

Compare the NHS wait, then give the price.

Analysis ↗

0:00 HookStart with ZAVA today, from just £49

ProblemMy BMI was high enough for the NHS criteria, but I wouldn't have been seen for months.

Benefitreach your goal weight.

0:18CTA

explore Zava today.8% still watching (benchmark)

Second Nature

Second Nature 4

Name the feeling: food noise.

Analysis ↗

0:00 HookStop the constant battle with food noise.

ProblemImagine being in a noisy nightclub...

BenefitMedication definitely removes that.

0:14Proof

Medication definitely removes that. It was like noise on...10% still watching (benchmark)

Numan

Numan 8

Take the blame off willpower.

Analysis ↗

0:00 HookThe assumption is that he's not trying hard enough

Problem...but the biology tells a different story.

BenefitIt's having a system that stays committed to them.

0:11Value prop

...program looks at the full picture.12% still watching (benchmark)

Simple

Simple 1

Film the health assessment as a real conversation.

Analysis ↗

0:00 Hookhere's what actually happened when I completed Simple Online's...

ProblemAfter having my baby, I found it a little bit hard to feel like myself again...

BenefitIt felt like a real conversation rather than just ordering something.

0:20Value prop

Simple stood out to me because I could start...7% still watching (benchmark)

Asda

Asda 3

Tie the goal to family days.

Analysis ↗

0:00 HookI realised I couldn't keep putting everyone else first.

ProblemSaid in the hook

BenefitI wanted more energy for family days

0:25Proof

and that's why I chose Asda Online Doctor.5% still watching (benchmark)

Brand ideas

One idea from each brand

13 brands · use the arrows or swipe

Numan11 videos · key moment avg 0:16

Steal

Take the blame off willpower.

Numan 8 ↗All ads ↗

Sells: A clinician-led programme and "whole person support"
Offer: None in 11 ads, and no price on screen
Proof: "Rated excellent on Trustpilot", strong proof in 3 of 11
Gap: 8 of 11 ads have a weak CTA.

Voy10 videos · key moment avg 0:16

Steal

Open on the starting weight, on screen.

Voy 4 ↗All ads ↗

Sells: Customer stories with the numbers: "Almost 6 stone lost!"
Offer: None in 10 ads
Proof: The most in this set: strong in 8 of 10
Gap: No ad has a clear CTA. 4 of 10 have none at all.

Juniper UK10 videos · key moment avg 0:22

Steal

Say the price objection before the viewer does.

Juniper 1 ↗All ads ↗

Sells: Long creator stories: "For over a decade I struggled with my weight"
Offer: Creator codes ("Use my code KERRY") and a "Free 2-minute quiz"
Proof: Strong in 8 of 10
Gap: The key moment lands at 0:22 on average, one of the latest.

ZAVA UK10 videos · key moment avg 0:19

Steal

Compare the NHS wait, then give the price.

ZAVA 6 ↗All ads ↗

Sells: Price first: "from just £49"
Offer: A price on screen in 8 of 10, the most of any brand
Proof: "I got to chat with the registered doctor who gave me personalised advice."
Gap: The CTA is the key moment in 7 of 10, always at 0:16 or later.

MedExpress5 videos · key moment avg 0:12

Steal

Show the routine as a what's in my bag.

MedExpress 3 ↗All ads ↗

Sells: The pill: "It gives you the same science in one daily pill."
Offer: "Get £50 off your first order as a new customer."
Proof: None in 3 of 5 ads
Gap: Proof is missing in most ads. The key moment comes fast, at 0:12 on average.

Simple Online Pharmacy5 videos · key moment avg 0:19

Steal

Film the health assessment as a real conversation.

Simple 1 ↗All ads ↗

Sells: The health assessment itself, filmed as a conversation
Offer: "Personalised treatments starting from £59"
Proof: Strong in all 5, from "Before After" to a Trustpilot count
Gap: Only 2 of 5 have a clear CTA.

CheqUp7 videos + 1 image · key moment avg 0:05

Steal

Borrow a brand people already trust.

CheqUp 1 ↗All ads ↗

Sells: A partner brand: "UK EXCLUSIVE PARTNER WEIGHT WATCHERS"
Offer: "Save £170 over 6 months", a price in 5 of 7 videos
Proof: Coach reviews: "Zoe is a fab coach."
Gap: 6 of 7 videos open on the same line, "Weight loss made simple". None has a strong hook.

Asda Online Doctor (by ZAVA)3 videos · key moment avg 0:23

Steal

Tie the goal to family days.

Asda 3 ↗All ads ↗

Sells: Fitting it into family life: "I wanted more energy for family days"
Offer: None in 3 ads
Proof: "my assessment information was reviewed by a clinician"
Gap: No CTA in any ad. The key moment lands at 0:23 on average, the latest.

Second Nature5 videos · key moment avg 0:10

Steal

Name the feeling: food noise.

Second Nature 4 ↗All ads ↗

Sells: "Medically supported weight loss that lasts"
Offer: None in 5 ads
Proof: "How I lost 38kg and got my life back in 12-months."
Gap: 2 of 5 ads show no proof.

Bolt Pharmacy8 videos · key moment avg 0:05

Steal

Make the result the hook.

Bolt 4 ↗All ads ↗

Sells: Social trends: "What I eat in a day", food noise jokes
Offer: None in 8 ads
Proof: "2stone down & My journey continues......."
Gap: No CTA in any of the 8 ads.

Pharmacy2U4 videos · key moment avg 0:10

Steal

Put the prescriber's name on screen.

Pharmacy2U 1 ↗All ads ↗

Sells: Clinical guidance with "ongoing support at every step"
Offer: None in 4 ads
Proof: A named prescribing pharmacist on screen, in 2 of 4
Gap: 3 of 4 are expert ads. 2 of 4 have no CTA.

Superdrug Online Doctor4 videos · key moment avg 0:11

Steal

Let a customer name one thing they do more now.

Superdrug 2 ↗All ads ↗

Sells: "Superdrug Online Doctor Weight Loss Stories"
Offer: None in 4 ads
Proof: "My name is Kamaria and I'm based in London."
Gap: All 4 ads have a weak CTA.

Boots Online Doctor4 image ads · no video

Steal

Put the plan price in the headline.

Boots 4 ↗All ads ↗

Sells: App rewards: "WANT REWARDS FOR YOUR PROGRESS?"
Offer: "A WEIGHT LOSS PLAN AT £71.21*" in 1 of 4
Proof: None in the 4 image ads
Gap: No video ad found, and no CTA in any image.

Timing

When the key moment lands, and how many still watch

32 of 82 videos land the key moment after 0:15. By then 11% or fewer still watch (benchmark).

Key moment vs. share still watchingIndustry benchmark, not real playback

Voy 9, key moment 0:00 ZAVA 5, key moment 0:00 MedExpress 3, key moment 0:00 Second Nature 3, key moment 0:00 Bolt 1, key moment 0:00 Bolt 3, key moment 0:00 Bolt 5, key moment 0:00 Bolt 6, key moment 0:00 Bolt 8, key moment 0:00 Superdrug 3, key moment 0:00 Numan 4, key moment 0:02 Bolt 2, key moment 0:02 CheqUp 1, key moment 0:03 Bolt 4, key moment 0:03 Simple 2, key moment 0:04 CheqUp 2, key moment 0:04 CheqUp 4, key moment 0:04 Pharmacy2U 1, key moment 0:04 Voy 6, key moment 0:05 Juniper 3, key moment 0:05 CheqUp 8, key moment 0:05 Numan 7, key moment 0:06 CheqUp 6, key moment 0:06 CheqUp 7, key moment 0:06 Numan 2, key moment 0:07 Voy 7, key moment 0:07 Juniper 9, key moment 0:07 Simple 3, key moment 0:07 CheqUp 3, key moment 0:07 Superdrug 4, key moment 0:07 MedExpress 2, key moment 0:08 Simple 5, key moment 0:08 Pharmacy2U 4, key moment 0:08 MedExpress 1, key moment 0:09 MedExpress 4, key moment 0:09 Juniper 10, key moment 0:10 Second Nature 2, key moment 0:10 Numan 8, key moment 0:11 Numan 10, key moment 0:11 ZAVA 10, key moment 0:11 Pharmacy2U 3, key moment 0:11 Numan 11, key moment 0:12 Second Nature 5, key moment 0:12 Voy 2, key moment 0:13 Juniper 7, key moment 0:13 Numan 3, key moment 0:14 Voy 5, key moment 0:14 Second Nature 4, key moment 0:14 ZAVA 1, key moment 0:15 Second Nature 1, key moment 0:15 Voy 10, key moment 0:16 Pharmacy2U 2, key moment 0:16 ZAVA 3, key moment 0:17 ZAVA 6, key moment 0:18 Superdrug 1, key moment 0:18 Numan 6, key moment 0:19 Voy 4, key moment 0:19 Juniper 6, key moment 0:19 Juniper 8, key moment 0:20 Simple 1, key moment 0:20 Asda 2, key moment 0:20 Superdrug 2, key moment 0:20 Numan 1, key moment 0:21 Voy 3, key moment 0:22 ZAVA 8, key moment 0:22 Voy 1, key moment 0:23 ZAVA 4, key moment 0:24 ZAVA 7, key moment 0:24 Asda 1, key moment 0:24 Asda 3, key moment 0:25 ZAVA 9, key moment 0:27 Numan 5, key moment 0:28 Juniper 1, key moment 0:29 Juniper 4, key moment 0:29 ZAVA 2, key moment 0:29 Bolt 7, key moment 0:34 MedExpress 5, key moment 0:35 Juniper 2, key moment 0:36 Voy 8, key moment 0:46 Numan 9, key moment 0:48 Simple 4, key moment 0:56 Juniper 5, key moment 0:57after 0:15

Average key moment by brand

Bolt0:05
CheqUp0:05
Pharmacy2U0:10
Second Nature0:10
Superdrug0:11
MedExpress0:12
Numan0:16
Voy0:16
ZAVA0:19
Simple0:19
Juniper0:22
Asda0:23

Proof

How much real proof the ads show

61 of 82 videos show moderate or strong proof. 20 show none.

Voy

Voy 4Starting and current weight on screen

Proof strength · 82 videos

Real proof

StrongStarting Weight 15st 7 Size 16 Voy 4, on screen
37
ModerateMy name is Kamaria and I'm based in London. Superdrug 1
24
WeakThis time felt different because there's an actual doctor involved. Numan 4
1
NoneNo proof line
20

61 real · 21 weak or none

Gap

Support is promised, the clinician is rarely named

47 of 82 videos promise support. Only 4 name the doctor or pharmacist on screen.

Pharmacy2U

Pharmacy2U 1A named pharmacist on screen

Support claims · 82 videos

Who gives the support

Promises supportweight management support the right support ongoing support whole person support
47
Names the doctor or pharmacist on screenZAVA 6, ZAVA 8, Pharmacy2U 1, Pharmacy2U 3
4

Idea to test · Put the prescriber's name and face in the first 5 seconds.

Name the clinician on screen:ZAVA 6 ZAVA 8 Pharmacy2U 1 Pharmacy2U 3

Ad content

Which ads show a price and a clear CTA

Only 17 of 82 videos show a price, and 24 have a clear CTA.

% of each brand's videos · last row = number of videos

Brand	Strong hook	Payoff by 0:03	Problem	Benefit	Offer	Price	Urgency	Strong proof	Clear CTA	Captions
Numan11	82%	9%	73%	82%	0%	0%	0%	27%	27%	82%
Voy10	60%	10%	60%	80%	0%	0%	10%	80%	0%	50%
Juniper10	90%	0%	90%	80%	40%	0%	0%	80%	40%	70%
ZAVA10	60%	10%	80%	90%	80%	80%	20%	50%	80%	90%
MedExpress5	100%	20%	0%	80%	40%	20%	0%	20%	40%	40%
Simple5	80%	0%	60%	100%	60%	60%	0%	100%	40%	80%
CheqUp7	0%	14%	0%	86%	86%	71%	0%	43%	43%	0%
Asda3	100%	0%	100%	100%	0%	0%	0%	33%	0%	100%
Second Nature5	100%	20%	60%	80%	0%	0%	0%	20%	20%	60%
Bolt8	62%	88%	0%	25%	0%	0%	0%	25%	0%	25%
Pharmacy2U4	50%	0%	75%	100%	0%	0%	0%	0%	25%	50%
Superdrug4	25%	25%	25%	75%	0%	0%	0%	0%	0%	50%
Boots0	-	-	-	-	-	-	-	-	-	-
All 82videos	55	14	44	65	23	17	3	37	24	48

Formats

Which ad formats the brands use

34 of 82 videos are customer testimonials.

Videos per format · 82 videos

Testimonial34
Mashup0
Authority expert3
Comment reply0
Listicle2
Myth buster0
Tutorial hack4
Pain point story4
Founder story1
Day in the life5
Pov0
Aesthetic asmr0
Pattern interrupt3
Torture test0
Us vs them1
Before after5
Short form vsl15
Not classified5

Used once or not at all: Mashup, Comment reply, Myth buster, Founder story, Pov, Aesthetic asmr, Torture test, Us vs them.

Image ads

Image ads, and the brand that only runs images

Boots runs 4 image ads and no video here. None has a CTA.

4 image ads · use the arrows or swipe

CheqUpImagead

HeadlineThis is why 9,500 people rated us five stars

CTA in the imageAdequate

Analysis ↗

BootsImagead

HeadlineWANT REWARDS FOR YOUR PROGRESS?

CTA in the imageNone

Analysis ↗

BootsImagead

HeadlineWEIGHT LOSS WITH NO RESTARTS

CTA in the imageNone

Analysis ↗

BootsImagead

HeadlineWEIGHT LOSS JUST GOT MORE REWARDING

CTA in the imageNone

Analysis ↗

BootsImagead

HeadlineA WEIGHT LOSS PLAN AT £71.21*

CTA in the imageNone

Analysis ↗

Brief next

Three concepts worth testing now

Each one pairs an idea that already works here with a gap no brand fills.

Proof-first care journey

Open on a named result. Then show the check, the clinician review and the follow-up before 0:15. 47 of 82 videos promise support, and only 4 name the clinician.

Clinician myth buster

A named clinician answers one common doubt with one visual proof. Only 3 of 82 videos use an expert format, and none is a myth buster.

Mechanism plus feeling

Keep the food noise or confidence angle that 15 videos use. Then show how the programme changes a normal day.

More detail

Every quote, every ad and the format definitions

What they say, word for word

Hook82 of 82 ads

Most hooks are a first-person story or a pain point. CheqUp opens 6 of 7 videos on the same line.

Starting Weight 15st 7 Size 16Voy 4 ↗
Stop the constant battle with food noise.Second Nature 4 ↗
Junipers too expensive right? Don't think it's worth it?Juniper 1 ↗
I cancelled my £300 weight management treatment and switched to ZAVA.ZAVA 5 ↗

Problem44 of 82 ads

The problem is rarely the weight itself. It is starting over, putting yourself last, waiting, or being blamed.

My BMI was high enough for the NHS criteria, but I wouldn't have been seen for months.ZAVA 6 ↗
I realized I couldn't keep putting everyone else first.Asda 3 ↗
Assumption is that he's not trying hard enough, but the biology tells a different story.Numan 8 ↗
After having my baby, I found it a little bit hard to feel like myself again...Simple 1 ↗

Benefit65 of 82 ads

Benefits are about feeling like yourself, family time and quick replies, not the number on the scale.

I wanted more energy for family daysAsda 3 ↗
Check ins, same day replies and treatment support includedZAVA 8 ↗
Medication definitely removes that.Second Nature 4 ↗
What proper clinical support can do is quietly shift that relationship not overnight but gradually in the background.Numan 6 ↗

Proof56 of 82 ads

Proof is weight lost, in stone, kg or dress size, or a review score. Only 4 videos name the clinician.

Starting Weight 15st 7 Size 16 Current Weight 9st 7lb Size 8 Almost 6 stone lost!Voy 4 ↗
Charlotte Parker-Lennox Independent Prescribing Pharmacist GPhC Number: 2222462Pharmacy2U 1 ↗
Trustpilot 4.4 ExcellentNuman 8 ↗
My XL clothes are baggy now.Simple 3 ↗

Offer23 of 82 ads

Offers are a starting price or a code. ZAVA leads with "from just £49".

from just £49ZAVA 6 ↗
Save £30. Apply at checkout. | WLNCJ30 Was £97.99, now £67.99ZAVA 8 ↗
Save £170 over 6 monthsCheqUp 4 ↗
Treatments from £99, no long-term commitmentSimple 1 ↗

CTA59 of 82 ads

The CTA is a check, not a buy: an eligibility check, a quiz or an online consultation.

EXPLORE VOY'S QUIZ TO SEE IF YOU ARE ELIGIBLE.Voy 4 ↗
Take Junipers free 2 - minute quizJuniper 3 ↗
Check your eligibility with MedExpress...MedExpress 5 ↗
Check your eligibilitySecond Nature 4 ↗

All 87 ads, brand by brand

Numan11 videos

Numan, 11 ads · use the arrows or swipe

Numan0:21Value prop

0:00 HookWhat to expect this week

0:21 Key moment...support that's actually built around you...

Analysis ↗

Numan0:07CTA

0:00 HookWeight loss medication and real clinical supervision.

0:07 Key momentSpoken CTA to the website

Analysis ↗

Numan0:14Value prop

0:00 HookFor anyone who's been cautious about taking a step,...

0:14 Key moment...there's access to a clinician and there's health coaches on request.

Analysis ↗

Numan0:02Value prop

0:00 HookI'm the person who's tried every diet.

0:02 Key momentThis time felt different because there's an actual doctor...

Analysis ↗

Numan0:28Benefit

0:00 HookAmongst the many life changes I've made in the...

0:28 Key momentIt's about taking some of the guesswork out of...

Analysis ↗

Numan0:19Value prop

0:00 HookShopping used to feel really overwhelming for me.

0:19 Key moment...clinician led weight management program...

Analysis ↗

Numan0:06Value prop

0:00 HookIt was never really about the clothes, it was...

0:06 Key moment...built around that kind of whole person support.

Analysis ↗

Numan0:11Value prop

0:00 HookThe assumption is that he's not trying hard enough

0:11 Key moment...program looks at the full picture.

Analysis ↗

Numan0:48Value prop

0:00 Hook10 years ago I never imagined fitness would become...

0:48 Key momentTheir clinically guided weight loss program combines medical support...

Analysis ↗

Numan0:11Value prop

0:00 HookWith Numan, your health coach is available on request

0:11 Key momentThe difference between a subscription that nudges you and...

Analysis ↗

Numan0:12Value prop

0:00 HookWhat's the difference between Numan and your gym membership,...

0:12 Key momentInstead of a standard membership, you get a clinical...

Analysis ↗

Voy10 videos

Voy, 10 ads · use the arrows or swipe

Voy0:23Proof

0:00 HookI've lost over 28 pounds in the past 2...

0:23 Key momentThen I discovered Voy and I honestly couldn't have...

Analysis ↗

Voy0:13Proof

0:00 HookHOLDING THE WEIGHT I'VE LOST

0:13 Key moment43KG

Analysis ↗

Voy0:22Benefit

0:00 HookI hated looking back at these videos of me

0:22 Key momentTo maintain my loss

Analysis ↗

Voy0:19Proof

0:00 HookStarting Weight 15st 7 Size 16

0:19 Key momentI'VE LOST ALMOST 6 STONE WITH VOY... BUT I'VE...

Analysis ↗

Voy0:14Proof

0:00 HookI've struggled with my weight for years

0:14 Key momentWorking with Voy has completely changed how I think...

Analysis ↗

Voy0:05Proof

0:00 Hooklooking into oral weight loss medication

0:05 Key momentIn 9 months, went from a size 14 to...

Analysis ↗

Voy0:07Proof

0:00 HookUsing Voy completely changed my outlook on weight loss

0:07 Key momentI can lose up to 2 kg a week

Analysis ↗

Voy0:46Benefit

0:00 HookAt the start of the year I was in...

0:46 Key momentthe mental weight that's lifted means just as much...

Analysis ↗

Voy0:00Proof

0:00 Hookyou said "change

0:00 Key momentVisual moment

Analysis ↗

Voy0:16Value prop

0:00 HookBrutally honest advice from someone who's lost 102lbs

0:16 Key momentA medicated weight loss plan with Voy

Analysis ↗

Juniper UK10 videos

Juniper, 10 ads · use the arrows or swipe

Juniper0:29CTA

0:00 HookJunipers too expensive right? Don't think it's worth it?

0:29 Key momentUse my code...

Analysis ↗

Juniper0:36Proof

0:00 Hookthe worries no one sees

0:36 Key momentAnd the biggest difference I've noticed this year is...

Analysis ↗

Juniper0:05Proof

0:00 HookThe best thing I did for me

0:05 Key momentJuniper gave me way more than I expected

Analysis ↗

Juniper0:29Proof

0:00 HookFor over a decade I struggled with my weight

0:29 Key momentI received support for 7 months and for the...

Analysis ↗

Juniper0:57CTA

0:00 HookI've lost 39kgs now with Juniper.

0:57 Key momentUse my code Kerry and see if Juniper can...

Analysis ↗

Juniper0:19Value prop

0:00 HookHow did you finally lose the weight

0:19 Key momentI stopped making weight-loss 'hard' Juniper's clinically guided plan...

Analysis ↗

Juniper0:13Value prop

0:00 HookWhy did THIS finally work?

0:13 Key momentIt works WITH your biology

Analysis ↗

Juniper0:20Proof

0:00 HookI put myself last for too long

0:20 Key momentIt's a clinically supported weight loss program

Analysis ↗

Juniper0:07Benefit

0:00 Hookthe biggest change isn't just the weight...

0:07 Key momentI can go out for a meal now without...

Analysis ↗

Juniper0:10Value prop

0:00 HookI'd convinced myself this just wasn't for me

0:10 Key momentA clinician-led plan and a team behind me

Analysis ↗

ZAVA UK10 videos

ZAVA, 10 ads · use the arrows or swipe

ZAVA0:15Proof

0:00 HookI couldn't keep delaying my weight loss journey any...

0:15 Key momentI've been on the treatment for a few weeks...

Analysis ↗

ZAVA0:29CTA

0:00 Hook£49 for weight loss treatment?

0:29 Key momentGet started with ZAVA today

Analysis ↗

ZAVA0:17CTA

0:00 HookI was sick of hearing about the same brands

0:17 Key momentVisit ZAVA today!

Analysis ↗

ZAVA0:24CTA

0:00 HookPOV: You've just found out about ZAVA's biggest price...

0:24 Key momentStart ZAVA from just £49

Analysis ↗

ZAVA0:00Face

0:00 HookI cancelled my £300 weight management treatment and switched...

0:00 Key momentVisual moment

Analysis ↗

ZAVA0:18CTA

0:00 HookStart with ZAVA today, from just £49

0:18 Key momentexplore Zava today.

Analysis ↗

ZAVA0:24CTA

0:00 HookI'd been putting this off for so long, but...

0:24 Key moment...weight loss tablets today

Analysis ↗

ZAVA0:22CTA

0:00 HookEvery year I thought I could put off my...

0:22 Key momentYou can start too.

Analysis ↗

ZAVA0:27CTA

0:00 HookI might get in trouble for this.

0:27 Key momentCheck your eligibility now.

Analysis ↗

ZAVA0:11Offer

0:00 HookWhen I realised easy weight management is accessible to...

0:11 Key momentNew patients save £40 | START40

Analysis ↗

MedExpress5 videos

MedExpress, 5 ads · use the arrows or swipe

MedExpress0:09Value prop

0:00 HookThe biggest breakthrough in medical weight loss is here

0:09 Key momentIt gives you the same science in one daily...

Analysis ↗

MedExpress0:08CTA

0:00 HookCancel your expensive subscription and switch to MedExpress -...

0:08 Key momentCheck your eligibility today.

Analysis ↗

MedExpress0:00Value prop

0:00 HookWhat's in my bag? Oral Weight Loss Edition

0:00 Key momentMedExpress offers weight loss treatments that can easily fit...

Analysis ↗

MedExpress0:09CTA

0:00 HookNow, this is an offer worth the screenshot.

0:09 Key momentCheck your eligibility today.

Analysis ↗

MedExpress0:35CTA

0:00 HookI've lost over 100lbs using medicated weight loss treatment

0:35 Key momentCheck your eligibility with MedExpress and complete your online...

Analysis ↗

Simple Online Pharmacy5 videos

Simple, 5 ads · use the arrows or swipe

Simple0:20Value prop

0:00 Hookhere's what actually happened when I completed Simple Online's...

0:20 Key momentSimple stood out to me because I could start...

Analysis ↗

Simple0:04Demo

0:00 HookIf you've been thinking about exploring weight management support

0:04 Key momentVisual moment

Analysis ↗

Simple0:07Proof

0:00 HookMy XL clothes are baggy now.

0:07 Key momentBefore After

Analysis ↗

Simple0:56Value prop

0:00 HookI keep seeing people asking in Facebook groups how...

0:56 Key momentsimple online pharmacy make it so straightforward and easy...

Analysis ↗

Simple0:08Demo

0:00 HookIf you've been thinking about getting support with weight...

0:08 Key momentVisual moment

Analysis ↗

CheqUp7 videos, 1 image

CheqUp, 8 ads · use the arrows or swipe

CheqUp0:03Proof

0:00 HookWeight loss made simple

0:03 Key momentCheqUp is the UK exclusive Weight Watchers partner

Analysis ↗

CheqUp0:04Product

0:00 HookWeight loss made simple

0:04 Key momentVisual moment

Analysis ↗

CheqUp0:07Offer

0:00 HookWeight loss made simple

0:07 Key momentWORTH £28 PER MONTH*

Analysis ↗

CheqUp0:04Offer

0:00 HookWeight loss made simple

0:04 Key momentSave £170 over 6 months

Analysis ↗

CheqUp0:06Proof

0:00 HookWeight loss made simple

0:06 Key momentZoe is a fab coach. She truly listens to...

Analysis ↗

CheqUp0:06Proof

0:00 HookWeight loss made simple

0:06 Key momentZoe is a fab coach. She truly listens to...

Analysis ↗

CheqUp0:05Benefit

0:00 HookA new era for weight health

0:05 Key momentSpeak to a Clinician or Health Coach before you...

Analysis ↗

CheqUpImagead

HeadlineThis is why 9,500 people rated us five stars

CTA in the imageAdequate

Analysis ↗

Asda Online Doctor (by ZAVA)3 videos

Asda, 3 ads · use the arrows or swipe

Asda0:24Value prop

0:00 HookI kept saying I'd focus on my health when...

0:24 Key momentSo this time, I'm exploring weight management support that...

Analysis ↗

Asda0:20Demo

0:00 HookI was struggling to make changes around my daily...

0:20 Key momentVisual moment

Analysis ↗

Asda0:25Proof

0:00 HookI realised I couldn't keep putting everyone else first.

0:25 Key momentand that's why I chose Asda Online Doctor.

Analysis ↗

Second Nature5 videos

Second Nature, 5 ads · use the arrows or swipe

Second Nature0:15Benefit

0:00 HookMedically supported weight loss that lasts

0:15 Key momentthe second nature program helps you understand why you...

Analysis ↗

Second Nature0:10Value prop

0:00 HookHow I lost 38kg and got my life back...

0:10 Key momentin a year's time you could be sat where...

Analysis ↗

Second Nature0:00Value prop

0:00 HookHow weight loss feels when everything has to change...

0:00 Key momentHow it feels when it fits into your day

Analysis ↗

Second Nature0:14Proof

0:00 HookStop the constant battle with food noise.

0:14 Key momentMedication definitely removes that. It was like noise on...

Analysis ↗

Second Nature0:12Proof

0:00 HookAfter 2 decades of yo-yo dieting...

0:12 Key momentThat's what I've achieved. I haven't put the weight...

Analysis ↗

Bolt Pharmacy8 videos

Bolt, 8 ads · use the arrows or swipe

Bolt0:00Hook

0:00 HookWhat I eat in a day

0:00 Key momentVisual moment

Analysis ↗

Bolt0:02Proof

0:00 HookThe best advice anyone ever gave me was two...

0:02 Key momentVisual moment

Analysis ↗

Bolt0:00Hook

0:00 HookPOV: THE FOOD NOISE LEFT AND THE DANCE MOVES...

0:00 Key momentVisual moment

Analysis ↗

Bolt0:03Proof

0:00 Hooki needed to lose you

0:03 Key moment2stone down & My journey continues.......

Analysis ↗

Bolt0:00Hook

0:00 HookMy neighbours hearing me making core Memories with my...

0:00 Key momentVisual moment

Analysis ↗

Bolt0:00Proof

0:00 HookYou said you think that I should lose some...

0:00 Key momentVisual moment

Analysis ↗

Bolt0:34Proof

0:00 HookWeek 8 For him Week 19 For me

0:34 Key momentI now weigh 12 stone 1 1/2 pound. And...

Analysis ↗

Bolt0:00Hook

0:00 HookMy brain cells when I hear the word "Foods

0:00 Key momentVisual moment

Analysis ↗

Pharmacy2U4 videos

Pharmacy2U, 4 ads · use the arrows or swipe

Pharmacy2U0:04Proof

0:00 HookReview your weight management approach with clinical guidance. Here's...

0:04 Key momentCharlotte Parker-Lennox Independent Prescribing Pharmacist GPhC Number: 2222462

Analysis ↗

Pharmacy2U0:16Value prop

0:00 HookThem: "You seem really committed to your health recently,...

0:16 Key momentWeight-management support with Pharmacy2U

Analysis ↗

Pharmacy2U0:11Proof

0:00 HookWho you choose to support your weight management journey...

0:11 Key moment...the UK's biggest online pharmacy...

Analysis ↗

Pharmacy2U0:08Benefit

0:00 HookReady to take a different approach to your weight?

0:08 Key momentGet ongoing clinical support on our weight loss service

Analysis ↗

Superdrug Online Doctor4 videos

Superdrug, 4 ads · use the arrows or swipe

Superdrug0:18Benefit

0:00 HookSuperdrug Online Doctor Weight Loss Stories

0:18 Key momentfeeling more confident in myself, especially looking forward to...

Analysis ↗

Superdrug0:20Proof

0:00 HookSuperdrug Online Doctor Weight Loss Stories

0:20 Key momentI've already been able to be more active. I...

Analysis ↗

Superdrug0:00Face

0:00 HookFeeling more confident & energised...

0:00 Key momentVisual moment

Analysis ↗

Superdrug0:07Value prop

0:00 HookSuperdrug Online Doctor

0:07 Key momentMore options for your Weight Loss Journey

Analysis ↗

Boots Online Doctor4 images

Boots, 4 ads · use the arrows or swipe

BootsImagead

HeadlineWANT REWARDS FOR YOUR PROGRESS?

CTA in the imageNone

Analysis ↗

BootsImagead

HeadlineWEIGHT LOSS WITH NO RESTARTS

CTA in the imageNone

Analysis ↗

BootsImagead

HeadlineWEIGHT LOSS JUST GOT MORE REWARDING

CTA in the imageNone

Analysis ↗

BootsImagead

HeadlineA WEIGHT LOSS PLAN AT £71.21*

CTA in the imageNone

Analysis ↗

Ad formats, defined

Testimonial34A user speaks about their own experience, lo-fi.
Mashup0Fast montage of many different people using the product.
Authority expert3A professional (doctor, coach, specialist) gives advice.
Comment reply0The video answers an on-screen social media comment.
Listicle2Numbered points ("3 reasons...").
Myth buster0Challenges a common belief ("Stop doing X").
Tutorial hack4Step-by-step instructions or a clever trick.
Pain point story4A relatable struggle told with high emotion.
Founder story1The owner's personal "why I built this".
Day in the life5Lifestyle or routine vlog, product in a supporting role.
Pov0First-person view, the viewer's hands use the product.
Aesthetic asmr0Satisfying product sounds and visuals, little talking.
Pattern interrupt3Weird or shocking content that breaks the scroll.
Torture test0Extreme demo under "impossible" conditions.
Us vs them1Side by side: our brand vs the alternative.
Before after5Clear problem state vs result state.
Short form vsl15Scripted direct-to-camera pitch with a hard offer.

Quotes are verbatim from each ad's Connecty record. Key moment = the second the ad delivers its main payload, per Connecty. Headlines, ideas and brand rows are our reading of that data.

Market

Weight lossGermany · Nov 2026

What's trending, and ideas for inspiration

Meta ads from 4 weight loss brands analyzed by Connecty.

Top ads by impressions

DocMorris0:02Value prop

0:00 HookEs gibt eine Alternative zur Spritze.

0:02 Key momentEs gibt eine Alternative zur Spritze.

Analysis ↗

Dr. Ansay0:23Value prop

0:00 HookNicht nur weniger Kilos

0:23 Key moment...online prüfen, welche ärztlich begleitete Abnehmtherapie für dich in Frage kommt.

Analysis ↗

DoktorABC0:33CTA

0:00 HookPOV Du willst intuitiv essen aber dein Gehirn schreit nach Snacks

0:33 Key momentTipp unten und check ob du in Frage kommst.

Analysis ↗

ZAVAImagead

HeadlineAbnehmen mit ZAVA

CTA in the imageNone

Analysis ↗

Germany vs US

German ads sell the doctor's check, never the drug

US rules allow prescription drug ads to the public. German rules don't. 0 of 15 videos name a drug.

Prescription drug ads to the public

Prescription drug ads to the public are allowed. Brands can name the drug and run it on TV.

Germany

Prescription drug ads to the public are not allowed. Brands advertise the doctor's check, the clinic and the therapy option.

What Germany videos sell instead, of 15

Mention a doctor or a doctor's check15
Offer an online check9
Mention a tablet or the injection6
Say it is not for everyone5
Talk about constant food thoughts4
Are a customer testimonial0
Say how much weight was lost0
Show a price0
Name the drug0

Hook to payoff

How the strongest ads go from first line to key moment

5 ads, hook to key moment · use the arrows or swipe

DoktorABC

DoktorABC 1

Open on a joke about snack cravings.

Analysis ↗

0:00 HookPOV Du willst intuitiv essen aber dein Gehirn schreit nach Snacks

ProblemSaid in the hook

Benefitein Arzt hat geprüft, ob eine ärztlich begleitete Abnehmtherapie zu mir passt.

0:33CTA

Tipp unten und check ob du in Frage kommst.4% still watching (benchmark)

DocMorris

DocMorris 1

Answer the injection worry in 2 seconds.

Analysis ↗

0:00 HookEs gibt eine Alternative zur Spritze.

ProblemSaid in the hook

BenefitBei Adipositas gibt es jetzt eine weitere medikamentöse Therapieoption – als Tablette.

0:02Value prop

Es gibt eine Alternative zur Spritze.58% still watching (benchmark)

Dr. Ansay

Dr. Ansay 4

Name the food thoughts, then show the steps.

Analysis ↗

0:00 HookGerade gegessen? Ständig Essen im Kopf?

ProblemGerade gegessen und trotzdem stehst du 5 Minuten später wieder vom Kühlschrank.

BenefitKlar Einfach Sicher

0:20Demo

Demo on screen7% still watching (benchmark)

Dr. Ansay

Dr. Ansay 3

Take the blame off discipline.

Analysis ↗

0:00 Hook...geht es nicht immer nur um Disziplin.

ProblemSaid in the hook

BenefitKomm deinem idealen Ich einen Schritt näher.

0:20Value prop

...sondern auf einer individuellen ärztlichen Einschätzung.6% still watching (benchmark)

Dr. Ansay

Dr. Ansay 2

Walk through the doctor's check, step by step.

Analysis ↗

0:00 HookSo läuft die ärztliche Eignungsprüfung bei Dr. Ansay ab:

ProblemSaid in the hook

BenefitAnschließend werden diese Angaben von einem approbierten Arzt individuell geprüft.

0:27Demo

Demo on screen5% still watching (benchmark)

Brand ideas

One idea from each brand

4 brands · use the arrows or swipe

DocMorris6 videos · key moment avg 0:03

Steal

Answer the injection worry in 2 seconds.

DocMorris 1 ↗All ads ↗

Sells: The tablet form, in all 6: "Adipositas-Therapie auch als Tablette"
Offer: None in 6 videos
Proof: None in 6 videos
Gap: No one speaks in any of the 6. All are 10-second text spots.

DoktorABC1 video · key moment avg 0:33

Steal

Tie the offer to a moment, like Halloween.

DoktorABC 1 ↗All ads ↗

Sells: "ein Arzt hat geprüft, ob eine ärztlich begleitete Abnehmtherapie zu mir passt."
Offer: "Halloween Spezial WLS-50% Rabatt das Rezept + GRATIS Versand"
Proof: "Käuferschutz 4,81 Sehr gut", the only strong proof in Germany
Gap: The CTA is the key moment, at 0:33, when 4% still watch (benchmark). Move it forward.

Dr. Ansay8 videos · key moment avg 0:21

Steal

Walk through the doctor's check, step by step.

Dr. Ansay 2 ↗All ads ↗

Sells: The doctor's check ("Eignungsprüfung", "Eignung prüfen"), in 6 of 8
Offer: "Rezept online beantragen – 19 €", in 1 of 8
Proof: A licensed doctor checks the answers, said in 4 of 8. No strong proof.
Gap: 6 of 8 land the key moment after 0:15.

ZAVA Germany10 image ads · no video

Steal

Say a real doctor checks, not a bot.

ZAVA 9 ↗All ads ↗

Sells: Personal support: "Support an 7 Tagen in der Woche"
Offer: "Support-Paket KOSTENFREI" and free express delivery, in 2 of 10
Proof: Reviews and customer posts: "Fast 50.000 Bewertungen", strong in 8 of 10
Gap: No video ad found. 2 of 10 images have no CTA.

Timing

When the key moment lands, and how many still watch

All 6 DocMorris videos land it by 0:03. 7 of 15 videos land it after 0:15, when 7% or fewer still watch (benchmark).

Key moment vs. share still watchingIndustry benchmark, not real playback

Dr. Ansay 6, key moment 0:00 DocMorris 1, key moment 0:02 DocMorris 2, key moment 0:03 DocMorris 3, key moment 0:03 DocMorris 4, key moment 0:03 DocMorris 5, key moment 0:03 DocMorris 6, key moment 0:03 Dr. Ansay 5, key moment 0:08 Dr. Ansay 3, key moment 0:20 Dr. Ansay 4, key moment 0:20 Dr. Ansay 1, key moment 0:23 Dr. Ansay 2, key moment 0:27 DoktorABC 1, key moment 0:33 Dr. Ansay 7, key moment 0:33 Dr. Ansay 8, key moment 0:37after 0:15

Average key moment by brand

DocMorris0:03
Dr. Ansay0:21
DoktorABC0:33

Proof

How much real proof the ads show

Only 1 of 15 videos shows strong proof. 9 show none.

DoktorABC

DoktorABC 1A review badge on screen

Proof strength · 15 videos

Real proof

StrongKäuferschutz 4,81 Sehr gut DoktorABC 1, on screen
1
Moderate3+ Mio Behandlungen Dr. Ansay 4, on screen
4
Weak...für Erwachsene ab einem BMI von 30 ist Dr. Ansay 6
1
NoneNo proof line
9

5 real · 10 weak or none

Gap

A doctor is promised, but never named

All 15 videos mention a doctor. None names the doctor on screen.

Dr. Ansay

Dr. Ansay 2The check is shown, the doctor is not

Doctor claims · 15 videos

Who does the doctor's check

Mentions a doctor or a doctor's checkSpezialisierte Ärzte finden ein Arzt hat geprüft approbierten Arzt individuell geprüft ärztliche Eignungsprüfung
15
Names the doctor on screenNot in any video
0

Idea to test · Put the doctor's name and face in the first 5 seconds.

Ad content

Which ads have a strong hook and strong proof

9 of 15 videos have a strong hook, all from Dr. Ansay and DoktorABC. Only 1 has strong proof.

% of each brand's videos · last row = number of videos

Brand	Strong hook	Payoff by 0:03	Problem	Benefit	Offer	Price	Urgency	Strong proof	Clear CTA	Captions
DocMorris6	0%	100%	50%	50%	0%	0%	0%	0%	100%	0%
DoktorABC1	100%	0%	100%	100%	100%	0%	0%	100%	100%	100%
Dr. Ansay8	100%	12%	38%	75%	12%	0%	0%	0%	38%	75%
ZAVA0	-	-	-	-	-	-	-	-	-	-
All 15videos	9	7	7	10	2	0	0	1	10	7

Formats

Which ad formats the brands use

No video is a customer testimonial. Only ZAVA shows customers, in 4 image ads.

Videos per format · 15 videos

Testimonial0
Mashup0
Authority expert1
Comment reply0
Listicle1
Myth buster1
Tutorial hack4
Pain point story4
Founder story0
Day in the life0
Pov0
Aesthetic asmr0
Pattern interrupt0
Torture test0
Us vs them0
Before after0
Short form vsl1
Not classified3

Used once or not at all: Testimonial, Mashup, Authority expert, Comment reply, Listicle, Myth buster, Founder story, Day in the life, Pov, Aesthetic asmr, Pattern interrupt, Torture test, Us vs them, Before after, Short form vsl.

Image ads

Image ads, and the brand that only runs images

ZAVA Germany runs 10 image ads and no video here. 4 of them are customer posts or reviews.

10 image ads · use the arrows or swipe

ZAVAImagead

HeadlineAbnehmen mit ZAVA

CTA in the imageNone

Analysis ↗

ZAVAImagead

HeadlineHab endlich den Abnehmservice von ZAVA ausprobiert. Innerhalb von 8 Stunden hatte ich eine Antwort auf meine Anfrage. Persönliche Begleitung gibt's auch. Hätte ich mal früher nachgeschaut 😅

CTA in the imageAdequate

Analysis ↗

ZAVAImagead

HeadlineSarah Müller

CTA in the imageAdequate

Analysis ↗

ZAVAImagead

HeadlineFinde deine Mitte.

CTA in the imageNone

Analysis ↗

ZAVAImagead

HeadlineÜberzeug dich selbst.

CTA in the imageAdequate

Analysis ↗

ZAVAImagead

HeadlineDu hast lang genug gewartet.

CTA in the imageAdequate

Analysis ↗

ZAVAImagead

HeadlineDu musst das nicht alleine schaffen.

CTA in the imageAdequate

Analysis ↗

ZAVAImagead

HeadlineEin neues Kapitel beginnt mit einer kleinen Veränderung.

CTA in the imageAdequate

Analysis ↗

ZAVAImagead

HeadlineKein Bot.

CTA in the imageAdequate

Analysis ↗

ZAVAImagead

HeadlineEchte Erfahrungen.

CTA in the imageAdequate

Analysis ↗

Brief next

Three concepts worth testing now

Each one pairs an idea that already works here with a gap no brand fills.

Fast reveal, then a person

Keep the 0:03 tablet reveal that all 6 DocMorris videos use. Then show a patient or a doctor. 0 of 15 videos are testimonials.

Meet the doctor who checks

Dr. Ansay talks about the doctor's check in 6 of 8 videos. Show the doctor who does it, by name, before 0:15.

From customer post to video

ZAVA's customer posts and reviews are 4 of its 10 image ads. Film one with the real customer. No German video is a testimonial.

More detail

Every quote, every ad and the format definitions

What they say, word for word

Hook15 of 15 ads

DocMorris opens on one short text line. Dr. Ansay opens on a question or a claim about weight.

Food Noise. Kopfkino in Dauerschleife.DocMorris 6 ↗
POV Du willst intuitiv essen aber dein Gehirn schreit nach SnacksDoktorABC 1 ↗
Gerade gegessen? Ständig Essen im Kopf?Dr. Ansay 4 ↗
Beim Thema Gewichtsmanagement geht es nicht immer nur um Disziplin.Dr. Ansay 3 ↗

Problem7 of 15 ads

The problem is food thoughts, diets that failed and the yo-yo effect.

Magerquark mit Thunfisch hatte seine Chance.DocMorris 3 ↗
Jojo-Effekt?DocMorris 4 ↗
POV, du willst intuitiv essen, aber dein Gehirn schreit nach Snacks.DoktorABC 1 ↗
Gerade gegessen und trotzdem stehst du 5 Minuten später wieder vom Kühlschrank.Dr. Ansay 4 ↗

Benefit10 of 15 ads

The benefit is a doctor's check and a safe process, not kilos lost.

ein Arzt hat geprüft, ob eine ärztlich begleitete Abnehmtherapie zu mir passt.DoktorABC 1 ↗
Anschließend werden diese Angaben von einem approbierten Arzt individuell geprüft.Dr. Ansay 2 ↗
Individuell beurteilt Ärztlich begleitet Sicher & vertrauensvollDr. Ansay 5 ↗
Bei Adipositas gibt es jetzt eine weitere medikamentöse Therapieoption – als Tablette.DocMorris 1 ↗

Proof5 of 15 ads

Proof is a review badge, a treatment count or a licensed doctor. No video shows a result.

Käuferschutz 4,81 Sehr gutDoktorABC 1 ↗
3+ Mio BehandlungenDr. Ansay 4 ↗
Anschließend prüft ein approbierter Arzt die Angaben und beurteilt individuell, welche Behandlungsmöglichkeiten medizinisch in Frage kommenDr. Ansay 3 ↗
Anschließend beurteilt ein approbierter Arzt individuell, welche Behandlungsmöglichkeiten überhaupt in Frage kommen.Dr. Ansay 7 ↗

CTA15 of 15 ads

The CTA is a check: find a doctor, see if you qualify, or ask for the doctor's check.

Spezialisierte Ärzte findenDocMorris 1 ↗
Tipp unten und check ob du in Frage kommst.DoktorABC 1 ↗
Starte jetzt dein Online-Check-up...Dr. Ansay 1 ↗
Eignung prüfenDr. Ansay 8 ↗

All 25 ads, brand by brand

DocMorris6 videos

DocMorris, 6 ads · use the arrows or swipe

DocMorris0:02Value prop

0:00 HookEs gibt eine Alternative zur Spritze.

0:02 Key momentEs gibt eine Alternative zur Spritze.

Analysis ↗

DocMorris0:03Value prop

0:00 HookMein Gewicht. Mein Weg.

0:03 Key momentNeue Möglichkeiten. Adipositas-Therapie auch als Tablette

Analysis ↗

DocMorris0:03Value prop

0:00 HookMagerquark mit Thunfisch hatte seine Chance.

0:03 Key moment...weitere medikamentöse Therapieoption – als Tablette.

Analysis ↗

DocMorris0:03Value prop

0:00 HookJojo-Effekt? Zeit für neue Wege.

0:03 Key moment...jetzt auch als Tablette.

Analysis ↗

DocMorris0:03Benefit

0:00 HookWeniger Versprechen. Mehr Fakten.

0:03 Key momentNeue Möglichkeiten. Adipositas-Therapie auch als Tablette.

Analysis ↗

DocMorris0:03Value prop

0:00 HookFood Noise. Kopfkino in Dauerschleife.

0:03 Key momentNeue Möglichkeiten. Adipositas-Therapie auch als Tablette.

Analysis ↗

DoktorABC1 video

DoktorABC, 1 ads · use the arrows or swipe

DoktorABC0:33CTA

0:00 HookPOV Du willst intuitiv essen aber dein Gehirn schreit nach Snacks

0:33 Key momentTipp unten und check ob du in Frage kommst.

Analysis ↗

Dr. Ansay8 videos

Dr. Ansay, 8 ads · use the arrows or swipe

Dr. Ansay0:23Value prop

0:00 HookNicht nur weniger Kilos

0:23 Key moment...online prüfen, welche ärztlich begleitete Abnehmtherapie für dich in Frage kommt.

Analysis ↗

Dr. Ansay0:27Demo

0:00 HookSo läuft die ärztliche Eignungsprüfung bei Dr. Ansay ab:

0:27 Key momentDemo on screen

Analysis ↗

Dr. Ansay0:20Value prop

0:00 Hook...geht es nicht immer nur um Disziplin.

0:20 Key moment...sondern auf einer individuellen ärztlichen Einschätzung.

Analysis ↗

Dr. Ansay0:20Demo

0:00 HookGerade gegessen? Ständig Essen im Kopf?

0:20 Key momentDemo on screen

Analysis ↗

Dr. Ansay0:08Demo

0:00 HookWas passiert eigentlich, bevor eine medizinische Behandlung...

0:08 Key momentDemo on screen

Analysis ↗

Dr. Ansay0:00Hook

0:00 HookMedizinisches Gewichtsmanagement eignet sich nicht für jede Person.

0:00 Key momentThe hook itself

Analysis ↗

Dr. Ansay0:33Value prop

0:00 Hook...probieren viele erst einmal ganz unterschiedliche Dinge aus.

0:33 Key momentGenau diese Möglichkeit bietet Dr. Ansay auch online an.

Analysis ↗

Dr. Ansay0:37Value prop

0:00 Hook5 Facts über medizinisch begleitetes Gewichtsmanagement.

0:37 Key moment...die medizinische Eignung online ärztlich geprüft werden.

Analysis ↗

ZAVA Germany10 images

ZAVA, 10 ads · use the arrows or swipe

ZAVAImagead

HeadlineAbnehmen mit ZAVA

CTA in the imageNone

Analysis ↗

ZAVAImagead

CTA in the imageAdequate

Analysis ↗

ZAVAImagead

HeadlineSarah Müller

CTA in the imageAdequate

Analysis ↗

ZAVAImagead

HeadlineFinde deine Mitte.

CTA in the imageNone

Analysis ↗

ZAVAImagead

HeadlineÜberzeug dich selbst.

CTA in the imageAdequate

Analysis ↗

ZAVAImagead

HeadlineDu hast lang genug gewartet.

CTA in the imageAdequate

Analysis ↗

ZAVAImagead

HeadlineDu musst das nicht alleine schaffen.

CTA in the imageAdequate

Analysis ↗

ZAVAImagead

HeadlineEin neues Kapitel beginnt mit einer kleinen Veränderung.

CTA in the imageAdequate

Analysis ↗

ZAVAImagead

HeadlineKein Bot.

CTA in the imageAdequate

Analysis ↗

ZAVAImagead

HeadlineEchte Erfahrungen.

CTA in the imageAdequate

Analysis ↗

Ad formats, defined

Testimonial0A user speaks about their own experience, lo-fi.
Mashup0Fast montage of many different people using the product.
Authority expert1A professional (doctor, coach, specialist) gives advice.
Comment reply0The video answers an on-screen social media comment.
Listicle1Numbered points ("3 reasons...").
Myth buster1Challenges a common belief ("Stop doing X").
Tutorial hack4Step-by-step instructions or a clever trick.
Pain point story4A relatable struggle told with high emotion.
Founder story0The owner's personal "why I built this".
Day in the life0Lifestyle or routine vlog, product in a supporting role.
Pov0First-person view, the viewer's hands use the product.
Aesthetic asmr0Satisfying product sounds and visuals, little talking.
Pattern interrupt0Weird or shocking content that breaks the scroll.
Torture test0Extreme demo under "impossible" conditions.
Us vs them0Side by side: our brand vs the alternative.
Before after0Clear problem state vs result state.
Short form vsl1Scripted direct-to-camera pitch with a hard offer.

Quotes are verbatim from each ad's Connecty record. Key moment = the second the ad delivers its main payload, per Connecty. Headlines, ideas and brand rows are our reading of that data.