Back To Top Arrow

About this page

What is this page offering? Free preview of video ad research done by Connecty, comparing ads from key players in selected DTC categories. It covers each brand's top ~3 public ads.

Why video only? AI has made text and images abundant. Video still earns trust and attention because it shows proof and entertains. 85% of consumers say a video convinced them to buy a product or service (Wyzowl, Video Marketing Statistics 2026).

What is the data behind it? Based on public Meta Ad Library data, top ad impressions and industry benchmark viewer retention data. It shows what brands run, not their spend or sales.

Competitor teardown · Fresh dog food on Meta

Which pet food brand is winning, and why?

Open any brand's research preview Free to view, no Meta login needed
Spot & TangoJustFoodForDogsChewy Get RealThe Farmer's DogFreshpetThe Pets TableOllie

What each brand sells, how its ads tell it, and what to improve for better ROAS. Based on public Meta ads. It shows what brands run, not their sales.

Aish's dog: at home, close up, and next to a newborn babyWhy I made this

I've been a fresh dog food customer for years.

When I moved to the US, I wanted the best fresh food for my dog's health. I came across all 7 of these brands as a buyer, ads included. I wanted to understand why each brand's ads felt different, and what their creative choices could teach marketers. So I ran their ads through Connecty.

Aish Agarwal, dog owner and CEO of Connecty

Fresh dog food: who runs the most video ads, and how big is their audience

Meta Ad Library, October 2026
BrandActive video adsMeta followersAds per 100K followers
Spot & Tango~200243K82
Chewy Get Real*~180Unknown*n/a
JustFoodForDogs~180175K103
The Farmer's Dog~130727K18
Freshpet~92282K33
The Pets Table~82260K32
Ollie~40234K17

Spot & Tango runs the most video ads with one of the smallest audiences. JustFoodForDogs runs 103 per 100K followers, The Farmer's Dog 18.

Approximate counts. Followers: Facebook plus Instagram. Counts show activity, not spend. Freshpet includes Freshpet Europe followers; The Pets Table includes the Pets Table page. *Chewy sells many brands, including its own brand Get Real. The ad count covers Get Real only; Chewy's 3.0M followers cover all of Chewy, so Get Real's own audience is unknown.

Fresh dog food: what each brand sells and how its ads tell it

Most used storytelling techniques in each brand's top ads

Top ~3 ads per brand, 21 in total.

7 ads
5 ads
4 ads
4 ads
1 ad
TestimonialOllie, Freshpet, JustFoodForDogs, Spot & Tango, The Pets Table
Story or skitThe Farmer's Dog, Freshpet, JustFoodForDogs, Chewy Get Real
Feature list or demoThe Farmer's Dog, Spot & Tango, Chewy Get Real
Comparison with a rivalJustFoodForDogs, The Pets Table
Before and afterThe Farmer's Dog
Testimonials lead: 7 of 21 ads, from 5 of 7 brands. Before and after, the clearest way to show a result, appears in only 1 ad.

The same 2 opening lines repeat across fresh dog food ads

5 of 21 ads open with one of these 2 lines, so the hook stops standing out.

3 ads, 3 brandsFreshpet, JustFoodForDogs, Spot & Tango
It looks like real foodYou'd think this was homemade
2 ads, 2 brandsThe Farmer's Dog, JustFoodForDogs
Ollie, Chewy Get Real and The Pets Table use neither. The same claims repeat after the hook too:
Fresh: 12 of 21 adsA first-box deal: 11 of 21Vet developed: 8 of 21Human-grade: 5 of 21

Creative basics by brand

Hooks scored strong

Higher is better

Best: Ollie and Freshpet
Ollie3 of 3
Freshpet3 of 3
Pets Table3 of 4
JFFD2 of 3
Chewy2 of 3
Spot & Tango1 of 2
Farmer's Dog0 of 3

Product on screen in the first 3 s

Higher is better

Best: Ollie and Freshpet
Ollie3 of 3
Freshpet3 of 3
Pets Table3 of 4
Chewy2 of 3
Spot & Tango1 of 2
Farmer's Dog1 of 3
JFFD1 of 3

Key selling moment

Median second. Earlier is better

Best: Freshpet
Freshpet7.4 s
Chewy11.0 s
Farmer's Dog12.9 s
Pets Table14.4 s
Spot & Tango18.2 s
Ollie25.8 s
JFFD30.0 s

Proof in the video

Higher is better

3 tied for best
Ollie3 of 3
Spot & Tango2 of 2
Pets Table4 of 4
Farmer's Dog2 of 3
Freshpet2 of 3
JFFD2 of 3
Chewy1 of 3
Results on the dog

The Farmer's Dog

You'd think this was homemadeOpen this ad in Connecty →
The one thing it sells
Visible results. The only brand in this sample that shows the change on the dog: "Ruby lost 10 lbs!" "George lost 30 lbs!" Food that looks homemade.
How the ads tell it
Silent music-and-text edits. The dog is the hero: no creator, no vet. A before and after, a tea-party vignette, a pour into a glass bowl.
Test next
Open on one before-and-after result in the first 3 s. No hook scored strong today. Measure: 3-second view rate.
47 opportunitiesPreview →
A tidy routine, plus a health app

Ollie

PSA for busy dog moms who love when everything is aesthetic and organized.Open this ad in Connecty →
The one thing it sells
Convenience you can see: pre-portioned packs, a scoop and storage tub, "zero mess." Then care after the box: an app that tracks your dog's weight.
How the ads tell it
Creator testimonials aimed at one persona (busy dog moms), and street taste tests: "that one's the favorite."
Test next
Open on the app's weight check-in. Today it appears at 26 s. Measure: 3-second view rate and CTR.
36 opportunitiesPreview →
Food as family love

Freshpet

Quick Truxton update... He's not a picky eater anymore!Open this ad in Connecty →
The one thing it sells
Real meat and veggies, ready to serve from the store fridge. The promise is emotional: "better food for your better half."
How the ads tell it
Entertainment first: a football broadcast with a corgi running back, a voice-note update, a family growing up. The fastest edits in the set.
Test next
Send fridge-recipe ads to a page for that recipe, not the delivery plan. Measure: landing page conversion rate.
41 opportunitiesPreview →
See it made

JustFoodForDogs

Would you eat Peluche's food?Open this ad in Connecty →
The one thing it sells
Transparency: open kitchens, ingredients you can see, "#1 vet-recommended," and pantry-fresh meals that skip the fridge.
How the ads tell it
Proof by looking: a street interview asking "would you eat your dog's food?", a chef skit, a celebrity's morning routine.
Test next
Show the open kitchen and the brand in the first 5 s. 2 of 3 ads show the brand late or never. Measure: CTR.
51 opportunitiesPreview →
Fresh without the freezer

Spot & Tango

Favorite Dog Food for Picky EatersOpen this ad in Connecty →
The one thing it sells
UnKibble: whole-food nutrition in a kibble-style bag. No thawing, no fridge, 40% less than fresh-frozen.
How the ads tell it
A listicle of changes an owner can see: energy, poops, coat, itching. Plus a picky-eater testimonial.
Test next
Open on the picky-eater payoff (the dog eating) before the struggle. Measure: 3-second view rate and CTR.
25 opportunitiesPreview →
And that's it

Chewy Get Real

My dogs wanted dinner and a movie!Open this ad in Connecty →
The one thing it sells
Simplicity: the whole ingredient list fits on one screen, then "And that's it." Pre-portioned, sold only at Chewy.
How the ads tell it
Clean product shots and motion graphics, plus one skit with dogs in pajamas.
Test next
Add one customer review to every cut. All 3 ads carry little or no proof. Measure: CTR and conversion rate.
43 opportunitiesPreview →
Fresh, air-dried, or both

The Pets Table

I'm never going back to The Farmer's DogOpen this ad in Connecty →
The one thing it sells
Choice: it claims the only plan that mixes fresh and air-dried food, with 9 recipes to rotate and HelloFresh behind it.
How the ads tell it
Switch stories: 3 of 4 hooks name Farmer's Dog or Ollie, told as "here is why I left."
Test next
Test a real customer against the actor version of the switch story. 3 of 4 ads are actor portrayals. Measure: conversion rate.
36 opportunitiesPreview →

Fresh dog food: ideas to fix and test first

Check first Automated findings. Confirm before acting.
  1. Conversion risk

    Land each ad on the product and offer it shows

    Connecty's automated checks found the page shows a different product than the video on 6 of 21 ads (3 brands), and a different offer on 5 (3 brands). One JustFoodForDogs ad promised 60% off with a code; the page showed 50% off for subscriptions.

Then test Creative hypotheses from this 21-ad sample.
  1. Creative test

    Test a visible result as proof

    16 of 21 ads carry proof, mostly vet claims. Only The Farmer's Dog uses a before and after in this sample. Test it against your current proof. Measure: CTR and conversion rate.

3 creative concepts to brief on Monday

Answer the cost per day

Best fit: The Farmer's Dog, Ollie, JustFoodForDogs

Fresh food for a 30 lb dog: $X a day.

Put the daily cost for a stated dog size on screen in the first 3 s, with the assumptions in small text. The challengers sell on price. The leaders do not answer it in any ad reviewed. Measure: landing page conversion rate.

The result, in 3 seconds

Best fit: any brand with documented customer results

Same dog, 8 weeks apart.

Open on a real, documented before and after, used with permission and labeled as one dog's result. Only 1 of 7 brands uses this in the sample. Test it against the current opening, with the rest of the ad unchanged. Measure: 3-second view rate and CTR.

Lead with the health app

Best fit: Ollie

Snap a photo of your dog. Ollie's health team replies within 24 hours.

Ollie is the only brand in the sample that shows care after the box, and it appears late (26 s). Open on the photo check-in instead, using only features Ollie's ads already show. Measure: conversion rate and 60-day retention.

Your ads, not your competitors'

Connecty is an AI agent that improves your video ads ROAS

  1. Reviews every ad you run, on its own
  2. Explains what works, what does not, and why
  3. Recommends what to fix and what to make next

Then ask it anything, like a strategist who knows your ads, your brand and the customers who bought.

Which video should we create next for our TOFU audience?Suggest edit improvements for this draft video for our male audience.Which key moments drove purchases in the past 3 months of videos?Top 3 landing page improvements from the last month?
Start 14 days free →

Connect with Facebook login in 5 minutes

Want your brand in the next comparison? Talk to us

Method: Connecty reviewed 21 public Meta video ads from 7 US fresh dog food brands (about 3 per brand) and their landing pages. An illustrative sample, not the whole category. Observed from frame-level signals. Scored: 12 creative dimensions, each with a stated reason. Retention uses industry benchmarks, not brand data. Not measured: spend, sales or ROAS. Landing page checks are automated.

Video IntelligenceVideo Ad Competition ResearchAsk AICustom Semantic Graph
FAQSecurityComparisonsTrust CenterContact
Get in touch

San Francisco,
California 94108, US

©2026 Connecty AI
Privacy PolicyTerms