Tower 280:01Demo
BeautyUS · Makeup · Nov 2026
Meta video ads from 10 beauty brands analyzed by Connecty.
0:00 HookEye makeup for brown eyes is so easy with blue mascara
0:40 Key momentDemo on screen
0:00 HookBest Aunt Ever" Gift Guide
1:08 Key momentyou definitely want to start with glossier. Get them before they're gone.
0:00 Hooktarte.com 40% off teacher discount!
0:04 Key momenttart.com gives teachers 40% off all year long
0:00 HookIf you're new to Jones Road, you should start with these
0:26 Key momentDemo on screen
0:00 HookDo NOT get this mascara unless you want everyone thinking you're wearing falsies
0:23 Key momentSo, I have sensitive dry eyes. I wear contacts. These don't damage your natural lashes. They don't make my eyes like cra
0:00 HookThis is not glass skin. This is actually just a really good makeup.
0:22 Key momentDemo on screen
0:00 HookPAT MCGRATH LABS PRESENTS THE BACKSTAGE ARTISTRY COLLECTION
0:02 Key momentFace on screen
0:00 Hooktelling you right now, if the reviews are lying, I'm going to be so upset.
0:34 Key momentThat's completely matte. That is completely matte and completely weightless.
Motive
The right shade or color leads: 5 of the 10 brands sell it.
Hook to payoff
I was tired of my skin looking like this
It instantly smooths and blends.
I've never seen something that covers so well, feels so lightweight and seriously it's so easy to put on.10% still watching (benchmark)
Women 50+ ditched microblading for THIS...
As we age, our brows get sparser and patchier.
One swipe fills, tames, and tints every hair.
it's formulated specifically for thinning, mature brows, giving you results that last.0% still watching (benchmark)
If you've ever applied the Soft Pinch Liquid Blush and it ended up looking like this, you are not alone
This really just gives the most perfect amount of product.
Your Skin doesn't suck, you just need to change your makeup.
It's super hydrating, so it's really good for normal to dry skin or mature aging skin.
And look at how that just smooths everything out and just creates an even look without looking like cakey makeup.2% still watching (benchmark)
This is not glass skin. This is actually just a really good makeup.
nobody explains how to make your skin look dewy without a trillion products and a trillion steps
hydrate your skin barrier while simultaneously giving a grip to your second layer
I really don't like wearing makeup when I'm not at work
the last thing I want to do on my day off is wear something that's then going to clog my pores and cause breakouts
they're really really lightweight
Brief next
Each takes a pattern from these videos and adds what none of them does yet.
Milk Makeup 1 says its complexion line lasts 12 hours and Thrive 7 says its brow gel lasts up to 36. Film one face, morning and night, with the time on screen. 13 of 49 videos claim hours or all-day wear, and no makeup video films it.
Thrive 2 sells against microblading and Tarte 6 against a lash appointment. Put both costs on screen: the salon visit and the product. None of the 49 videos shows a price.
Tarte 1 says its teacher discount by 0:04. Kosas' 4 Sephora sale videos land their key moment at 0:49 or later. Say the discount and the end date first, then show the routine.
Brand ideas
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Proof
32 of 49 videos show moderate or strong proof.
Proof strength · 49 videos
I was tired of my skin looking like this, so I went to Sephora and now it looks like this.Tarte 5
I'm telling you this CC cream is a literally freaking top tier.Tarte 4
32 real · 17 weak or none
Gap
13 of 49 videos claim hours or all-day wear.
Long wear claims · 49 videos
transforms your skin in four steps and last 12 hours
for up to 36 hours
you're going to have 16-hour wear
so that your lip look lasts all day
Idea to test · Film the same face in the morning and at night, with the clock in shot.
Ad content
Only 7 of 49 videos have a clear CTA.
| Brand | Strong hook | Payoff by 0:03 | Problem | Benefit | Offer | Price | Urgency | Strong proof | Clear CTA | Captions |
|---|---|---|---|---|---|---|---|---|---|---|
| Rare Beauty6 | 67% | 67% | 17% | 50% | 0% | 0% | 0% | 0% | 0% | 50% |
| Tarte8 | 100% | 0% | 62% | 88% | 62% | 0% | 12% | 50% | 12% | 0% |
| Glossier2 | 100% | 0% | 0% | 100% | 50% | 0% | 100% | 0% | 0% | 0% |
| Kosas7 | 100% | 0% | 43% | 100% | 57% | 0% | 14% | 29% | 43% | 0% |
| Tower 283 | 33% | 67% | 33% | 33% | 33% | 0% | 0% | 33% | 0% | 33% |
| Jones Road8 | 100% | 0% | 62% | 100% | 12% | 0% | 25% | 25% | 25% | 50% |
| Thrive7 | 86% | 0% | 29% | 100% | 14% | 0% | 0% | 29% | 14% | 43% |
| Milk1 | 100% | 0% | 100% | 100% | 0% | 0% | 0% | 100% | 0% | 0% |
| Pat McGrath2 | 50% | 50% | 0% | 50% | 0% | 0% | 0% | 0% | 0% | 0% |
| Kulfi5 | 100% | 0% | 0% | 100% | 20% | 0% | 20% | 0% | 0% | 0% |
| All 49videos | 43 | 7 | 18 | 42 | 14 | 0 | 7 | 12 | 7 | 11 |
Formats
21 of 49 videos are tutorials or hacks.
Used once or not at all: Authority expert, Comment reply, Listicle, Myth buster, Pain point story, Founder story, Day in the life, Pov, Pattern interrupt, Torture test, Us vs them, Before after.
More detail
Most hooks are a creator's first-person claim or a visible result, said straight to camera.
Women 50+ ditched microblading for THIS...Thrive 2 ↗
I was tired of my skin looking like thisTarte 5 ↗
telling you right now, if the reviews are lying, I'm going to be so upset.Kulfi 1 ↗
Your Skin doesn't suck, you just need to change your makeup.Jones Road 7 ↗
The problem is dark circles, breakouts, sparse brows or makeup that looks heavy.
I don't want these breakouts. Just like sticking out.Tarte 2 ↗
As we age, our brows get sparser and patchier.Thrive 2 ↗
nobody explains how to make your skin look dewy without a trillion products and a trillion stepsMilk Makeup 1 ↗
the last thing I want to do on my day off is wear something that's then going to clog my pores and cause breakoutsKosas 5 ↗
Benefits describe the finish: a flush, coverage that looks like skin, fuller brows, a matte stain.
It's the perfect subtle pink flushRare Beauty 1 ↗
This glides on so smoothly, grabs every hair and fills in every sparse patch to make my eyebrows look super full.Thrive 7 ↗
It doesn't feel dry or cakey. It honestly just feels like lotionJones Road 3 ↗
it's super moisturizing unlike other lip stains which is a must for me especially as we get into the dry fall and winterKulfi 3 ↗
Proof is mostly the creator's own face, with a few hour claims and one before and after line.
I was tired of my skin looking like this, so I went to Sephora and now it looks like this.Tarte 5 ↗
This is natural skin texture versus the side with the foundation.Jones Road 8 ↗
last 12 hoursMilk Makeup 1 ↗
It lasts up to 36 hours.Thrive 7 ↗
The CTA is a link below, a Sephora sale or a limited edition that will sell out.
Shop Kosas up to 20% off at the Sephora sale.Kosas 7 ↗
you definitely want to start with glossier. Get them before they're gone.Glossier 1 ↗
I'm going to link it right there in the orange shopping cart so you can get your hands on itTarte 4 ↗
go check it out.Jones Road 2 ↗
All 49 ads, brand by brand
0:00 HookMIXING 8 SHADES OF RARE BEAUTY'S LIP OIL STICKS
0:20 Key momentWait, why is this actually so pretty?
0:00 HookIf you've ever applied the Soft Pinch Liquid Blush and it ended up looking like this, you are not alone
0:08 Key momentDemo on screen
0:00 Hooktarte.com 40% off teacher discount!
0:04 Key momenttart.com gives teachers 40% off all year long
0:00 Hookwatch my breakouts & scarring disappear
0:34 Key momentYou get this brush for free.
0:00 HookOkay wait, this might actually be the best holiday set Tarte has done.
0:26 Key momentDemo on screen
0:00 HookThere is no reason if you have a dark under eye or droopy eyes or dark circles
0:51 Key momentI'm going to link it right there in the orange shopping cart so you can get your hands on it
0:00 HookI was tired of my skin looking like this
0:15 Key momentI've never seen something that covers so well, feels so lightweight and seriously it's so easy to put on.
0:00 Hookme cancelling my lash apt for tarte tubing mascara
0:13 Key momentI know you guys all think my lashes are fake, but it's literally Tarte's Tubing Mascara.
0:00 HookOh my gosh, look at this before and after.
0:27 Key momentyou can get the cream on its own or you can get the cream and it comes with this brush, no added cost.
0:00 Hooklet's see the Tarte palettes!
0:50 Key momentgrab this before it's gone. I have it in the link below.
0:00 HookBest Aunt Ever" Gift Guide
1:08 Key momentyou definitely want to start with glossier. Get them before they're gone.
0:00 HookGlossier has dropped their limited edition sets for 2026, but this has to be my favorite.
0:21 Key momentyou get 20% savings with this set
0:00 HookEye makeup for brown eyes is so easy with blue mascara
0:40 Key momentDemo on screen
0:00 HookWhen I travel on an airplane, I always wear a full face of makeup.
0:42 Key momentDemo on screen
0:00 HookThis is my all-time favorite powder.
1:16 Key momentYou guys can shop Kosas at Sephora October 30th through November 9th during the sale.
0:00 HookFULL FACE OF KOSAS FAVS I WOULD PURCHASE DURING THE SEPHORA SALE
0:49 Key momentCOSRX products are going to be up to 20 percent off.
0:00 HookI really don't like wearing makeup when I'm not at work
0:52 Key momentDemo on screen
0:00 HookIf I had to start my makeup bag from scratch
1:06 Key momentShop Kosas up to 20% off at the Sephora sale.
0:00 HookThe Sephora sale is approaching and I love me a deal.
0:14 Key momentAs you can tell, I have bottles of this before she's been very very loved.
0:00 HookPOV: you use this spray multiple times throughout the day to kill bacteria, prevent acne/breakouts, and reduce skin redness
0:00 Key momentFace on screen
0:00 HookIf you're new to Jones Road, you should start with these
0:26 Key momentDemo on screen
0:00 Hookis it full coverage
1:30 Key momentlook at that beautiful, blendable, no caking, no creasing
0:00 HookPOV: You just found the most natural looking blush/bronzer color 🤩
0:37 Key momentRun.
0:00 HookThis is not your ordinary makeup, okay?
1:12 Key momentThat's That's how good it makes me feel. It definitely lives up to its name of Miracle Bomb.
0:00 HookYour Skin doesn't suck, you just need to change your makeup.
0:42 Key momentAnd look at how that just smooths everything out and just creates an even look without looking like cakey makeup.
0:00 HookTrying Jones Road WTF(oundation)
0:39 Key momentThis is natural skin texture versus the side with the foundation.
0:00 HookDo NOT get this mascara unless you want everyone thinking you're wearing falsies
0:23 Key momentSo, I have sensitive dry eyes. I wear contacts. These don't damage your natural lashes. They don't make my eyes like cra
0:00 HookWomen 50+ ditched microblading for THIS...
0:59 Key momentit's formulated specifically for thinning, mature brows, giving you results that last.
0:00 HookIf you know me, you know my obsession with one singular mascara.
0:04 Key momentLike I have been using the same one since middle school
0:00 HookThrive Causemetics Berry Brown Mascara
0:19 Key momentAnd on top of that, this gives even the shortest baby lashes such nice length, definition, volume, and curl.
0:00 HookSparse brows? Watch what this does in seconds
0:33 Key momentSo, you can get the look of microblading without microblading.
0:00 HookThis is not glass skin. This is actually just a really good makeup.
0:22 Key momentDemo on screen
0:00 HookPAT MCGRATH LABS PRESENTS THE BACKSTAGE ARTISTRY COLLECTION
0:02 Key momentFace on screen
0:00 HookIf you love a smoky eye, let me show you how to take it from very soft to smoky and sculpted
0:45 Key momentGoing in with a deeper metallic shade, I'm going to apply this all over my lid using my finger.
0:00 Hooktelling you right now, if the reviews are lying, I'm going to be so upset.
0:34 Key momentThat's completely matte. That is completely matte and completely weightless.
0:00 HookFinally a lip stain for my pink and red haters
0:30 Key momentWhere just that combo is not red, not pink, it's not warm. It's almost like this mauve nude lip, which is exactly what I
0:00 HookOne swipe, view blue eyes, green eyes, brown eyes, or hazel eyes, I don't care.
0:27 Key momentbut Zaria Sparks, she has my heart.
0:00 HookThe only thing better than one long-wearing lip stain
0:53 Key momentso grab it while you can.
Quotes are verbatim from each ad's Connecty record. Key moment = the second the ad delivers its main payload, per Connecty.
BeautyUS · Skincare · Nov 2026
Meta video ads from 10 beauty brands analyzed by Connecty.
0:00 HookLet's watch this Pringles chip become a 50 dollar caviar appetizer
1:13 Key momentthere's 3% of our raw material of ceramides in here. That raw material has been tested for efficacy between 0.5% and 5%
0:00 HookStop using concealer if you are over 40 years old
0:21 Key momentbecause they're on sale right now and they're doing free shipping.
0:00 HookThis is what came out of my pimple after a day in the Mighty Patch Invisible
0:00 Key momentThis is what came out of my pimple after a day in the Mighty Patch Invisible Plus.
0:00 Hook2-step simple SKINCARE ROUTINE FOR KIDS
0:11 Key momentI'll list it in that orange card below.
0:00 HookIf you want to look 30 when you're 65, let me tell you one secret
0:37 Key momentI'm going to tag this down below.
0:00 HookNo puedo creer los resultados que he obtenido con este colágeno líquido!
0:22 Key momentCabello: más saludable
0:00 Hookwhen i travel, i want my skin to look rested, not layered.
0:12 Key momentThis is a ritual I do every single morning without fail. I don't do a lot on skin care. I don't use botox.
Motive
A younger look is the biggest sell: 17 of 64 videos.
Hook to payoff
This is what came out of my pimple after a day in the Mighty Patch Invisible
When I've got these, I don't need to worry about breakouts.
This is what came out of my pimple after a day in the Mighty Patch Invisible Plus.96% still watching (benchmark)
I'm 27. I still get acne, and it sucks.
It clears up active pimples and allows skin to heal
Plus, my skin feels hydrated after cleansing.10% still watching (benchmark)
Stop using concealer if you are over 40 years old
look at the brightening effect underneath underneath my eyes.
because they're on sale right now and they're doing free shipping.6% still watching (benchmark)
Early start today and I've got a big day ahead.
Your skin is paper thin under your eyes and it hides nothing
and I don't look like I've had either.
Proof that your skin doesn't have to peak in your 20s
We're talking acne, acne scars, hyperpigmentation, dullness
So flexible and it feels so comfortable on my face.
they're doing a bogo deal. So if you want to get in on that, you can get two for the price of one4% still watching (benchmark)
Skincare pilling 😤
This has been the perfect makeup prep serum especially if you don't like the feeling of something heavy on your skin
has never done me dirty18% still watching (benchmark)
Brief next
Each pairs a pattern that works here with a gap no brand fills.
Keep Hero's cleanser testimonials, said to camera by creators. Then put one hydration reading on screen, before and after the wash. 12 of 64 videos promise hydrated or not-stripped skin, and none gives a number.
Open on the used patch, as Hero 1 does at 0:00. Then close on a bundle and a clear CTA. Hero makes no offer in its 9 videos.
Lead with the half-face result DRMTLGY 2 shows later: "Dark circles are gone." 29 of 64 videos land their key moment after 0:15, when few still watch (benchmark).
Brand ideas
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Proof
46 of 64 videos show moderate or strong proof.
Proof strength · 64 videos
This is what came out of my pimple after a day in the Mighty Patch Invisible Plus.Hero 1
87% of men saw smoother skin under the eyes in 4 weeks.Caldera 3
best sellingSummer Fridays 2
46 real · 18 weak or none
Gap
12 of 64 videos promise hydrated or not-stripped skin. None shows a reading.
Hydration claims · 64 videos
my skin does not feel stripped after cleansing
my skin feels hydrated after cleansing
keeps my skin hydrated all day
It's definitely hydrating
Idea to test · Put a skin hydration reading on screen, before and after, in the first 5 seconds.
Ad content
Only 15 of 64 videos have a clear CTA.
| Brand | Strong hook | Payoff by 0:03 | Problem | Benefit | Offer | Price | Urgency | Strong proof | Clear CTA | Captions |
|---|---|---|---|---|---|---|---|---|---|---|
| Summer Fridays6 | 67% | 33% | 0% | 50% | 17% | 0% | 33% | 0% | 0% | 50% |
| Starface8 | 38% | 62% | 12% | 75% | 12% | 12% | 12% | 0% | 12% | 12% |
| Hero9 | 100% | 22% | 67% | 89% | 0% | 0% | 0% | 33% | 0% | 67% |
| DRMTLGY10 | 90% | 0% | 70% | 100% | 30% | 0% | 50% | 60% | 20% | 80% |
| Caldera3 | 100% | 0% | 33% | 100% | 67% | 0% | 0% | 67% | 67% | 100% |
| Cocokind6 | 100% | 17% | 50% | 83% | 50% | 50% | 0% | 0% | 0% | 67% |
| Evereden2 | 100% | 0% | 0% | 100% | 50% | 0% | 0% | 0% | 0% | 0% |
| Solawave8 | 75% | 12% | 50% | 100% | 88% | 12% | 38% | 88% | 38% | 50% |
| SpoiledChild3 | 100% | 33% | 0% | 100% | 100% | 0% | 0% | 67% | 67% | 33% |
| goop9 | 44% | 0% | 56% | 100% | 0% | 0% | 0% | 67% | 56% | 100% |
| All 64videos | 49 | 12 | 27 | 57 | 21 | 5 | 11 | 26 | 15 | 39 |
Formats
Testimonials lead: 23 of 64 videos.
Used once or not at all: Comment reply, Listicle, Myth buster, Pain point story, Pov, Pattern interrupt, Torture test, Us vs them, Before after.
More detail
49 of 64 hooks rate strong. Many name the viewer's age or skin problem in the first line.
I'm 27. I still get acne, and it sucks.Hero 5 ↗
Stop using concealer if you are over 40 years oldDRMTLGY 1 ↗
If you want to look 30 when you're 65, let me tell you one secretSolawave 1 ↗
Let's watch this Pringles chip become a 50 dollar caviar appetizerCocokind 1 ↗
27 of 64 videos state a problem: acne, concealer that creases, pilling or skin that shows age.
If you have clogged pores like meHero 3 ↗
If concealer settles into the lines around your eyes and makes you feel olderDRMTLGY 2 ↗
these like last few months I've been aging so much and I'm getting all these dark spots and I just don't know what to do.Solawave 7 ↗
Pilling is the kiss of death for a skin care routine and your hydrating serum might be the reason why it's happening.Cocokind 6 ↗
57 of 64 videos state a benefit, mostly a younger, clearer or brighter look.
When I've got these, I don't need to worry about breakouts.Hero 1 ↗
and I don't look like I've had either.Caldera 3 ↗
getting a facial while cleaning my house all at the same timeSolawave 8 ↗
It's such a beautiful soft brown.Summer Fridays 4 ↗
46 of 64 videos show moderate or strong proof. Trial numbers come from Caldera, Solawave and DRMTLGY.
87% of men saw smoother skin under the eyes in 4 weeks.Caldera 3 ↗
BEFORE AFTERSolawave 5 ↗
I'm very impressed. My pores are giving this a 10 out of 10.Hero 4 ↗
100% say their skin appeared more youthfulDRMTLGY 10 ↗
15 of 64 videos have a clear CTA. Many point to a link: "I linked it here".
you really need to switch over to a corrector.DRMTLGY 8 ↗
shop nowStarface 8 ↗
Try it for 60 days, or your money back!Solawave 6 ↗
Así que, ¿qué esperas para tú hacer el cuestionario?SpoiledChild 3 ↗
All 64 ads, brand by brand
0:00 Hooknew summer fridays holiday minis
0:19 Key momentwant to grab this new launch I linked it here
0:00 Hooknew summer fridays lip butter balm sugar plum
0:21 Key momentYou want to grab this, I linked it here.
0:00 HookSummer Fridays just launched new lip stains so let's try them out on brown skin
1:01 Key momentDefinitely brown girl-friendly.
0:00 HookHey guys, today we are hunting for decorations for my Halloween party.
0:00 Key momentProduct on screen
0:00 HookThis is what came out of my pimple after a day in the Mighty Patch Invisible
0:00 Key momentThis is what came out of my pimple after a day in the Mighty Patch Invisible Plus.
0:00 HookThis is the absolute best way to get rid of a whitehead without it ruining your day.
0:15 Key momentafter 6 to 8 hours it gently absorbs all my pimple gunk
0:00 HookI finally found my clogged pores arch nemesis.
0:11 Key momentNot only does my skin feel clean, it also doesn't feel stripped after cleansing.
0:00 HookOkay, I usually don't get this excited about a cleanser.
0:04 Key momentI'm very impressed. My pores are giving this a 10 out of 10.
0:00 HookI'm 27. I still get acne, and it sucks.
0:14 Key momentPlus, my skin feels hydrated after cleansing.
0:00 HookIf you also have sensitive skin, I've found your holy grail cleanser.
0:17 Key momentI am absolutely obsessed because my skin does not feel stripped after cleansing.
0:00 HookYou know and love the mighty patches
0:14 Key momentMy skin doesn't really feel tight or stripped after cleansing.
0:00 HookStop using concealer if you are over 40 years old
0:21 Key momentbecause they're on sale right now and they're doing free shipping.
0:00 HookIf concealer settles into the lines around your eyes and makes you feel older, you need this.
1:10 Key momentif you haven't tried it yet, what are you waiting for?
0:00 HookAs someone who just turned 31, taking care of my skin has been super, super important.
0:14 Key momentand my skin absolutely loves it.
0:00 HookThis is not concealer, it is an SPF under eye corrector
0:27 Key momentDemo on screen
0:00 HookThey call this a lazy girl hack, but its really just a way to look put together without makeup.
0:27 Key momentlook at the difference here. Insane and it's just skin care.
0:00 HookI am in trouble. This is definitely going to give me lip filler allegations
0:33 Key momentIt looks good on anybody.
0:00 HookFor the type b girlies who wanna look good with no effort
0:22 Key momentYou are a busy mom, a type B girl, you're going to want to get your hands on this. I'm going to go ahead and leave it he
0:00 HookNot only is the Luminous Eye Corrector on a major flash sale
1:10 Key momentI'm going to link it right here.
0:00 HookStarting with your arms first, using a body retinol would be our first recommendation.
0:04 Key momentOne of our favorite products is from the brand Dermatology with no vowels.
0:00 HookSo I just got here to this store, you know, the orange one and look what sold out.
0:10 Key momentthat has changed my entire life, my skin.
0:00 HookWHY THE GOOD HAS MEN SAYING THEY LOOK "10 YEARS YOUNGER"...
0:07 Key momentWRINKLES AFTER 8 WEEKS Before After
0:00 HookLet's watch this Pringles chip become a 50 dollar caviar appetizer
1:13 Key momentthere's 3% of our raw material of ceramides in here. That raw material has been tested for efficacy between 0.5% and 5%
0:00 HookOn clean dry skin, apply a pearl size amount to face and neck
0:35 Key momentAnd that's exactly why we have these two different levels and the beginner retinol is truly for beginners at 0.1%.
0:00 HookI wanted a really big bottle.
0:21 Key momentAnd we did that to deliver more value to you with a 13.5 oz bottle at $18 price point.
0:00 Hookthis is a product that's just a very efficient delivery system
0:08 Key momentall helping with calming, soothing skin
0:00 Hook2-step simple SKINCARE ROUTINE FOR KIDS
0:11 Key momentI'll list it in that orange card below.
0:00 HookThis is what your tween daughters want for Christmas.
0:22 Key momentThey may be on sale right now too
0:00 HookIf you want to look 30 when you're 65, let me tell you one secret
0:37 Key momentI'm going to tag this down below.
0:00 HookI'm an esthetician. Let's talk red light therapy.
1:07 Key momentThey're also doing, I believe, a bogo sale still.
0:00 HookProof that your skin doesn't have to peak in your 20s
0:31 Key momentthey're doing a bogo deal. So if you want to get in on that, you can get two for the price of one
0:00 Hook15 years of needles and all I needed was 3 minutes of red light??
0:15 Key momentTurns out I didn't need the needle
0:00 HookStop falling for every Skincare scam
0:45 Key momentyou can get this for almost half of what I paid.
0:00 HookPOV: 3 minutes are saving you thousands on Botox and spa appointments
0:03 Key momentFDA-cleared to smooth full-face wrinkles
0:00 HookWhen millennial moms finally hang out
1:27 Key momentSo make sure you get it while that sale still going on.
0:00 HookSupport collagen for visibly firmer, smoother, younger-looking skin.
0:07 Key momentThe repair skin, boost new cell growth, enhancing your skin's rejuvenation.
0:00 HookNo puedo creer los resultados que he obtenido con este colágeno líquido!
0:22 Key momentCabello: más saludable
0:00 Hook2026 COLLAGEN OF THE YEAR
0:02 Key momentOh my gosh, this taste so fruity, so delicious.
0:00 HookME VEO MEJOR A LOS 36 QUE A LOS 20
0:49 Key momentAsí que, ¿qué esperas para tú hacer el cuestionario?
0:00 Hookwhen i travel, i want my skin to look rested, not layered.
0:12 Key momentThis is a ritual I do every single morning without fail. I don't do a lot on skin care. I don't use botox.
0:00 Hookif i had to be forced to choose only two goop beauty products, these would be them.
0:09 Key momentthey work instantaneously like you'll see an instant result, but then they also work really deeply over time
0:00 Hookwhen gwyneth saw real changes in her skin after trying it for just one week, it was an instant approval.
0:39 Key momentI feel like I look 10 years younger and I'm not kidding.
0:00 Hookif you don't want to wear makeup this fall, start using this.
0:05 Key momentI feel like after I use this product, I wake up in the morning, my boyfriend's like, "You literally have a new face.
0:00 Hookerasing my need for concealer this fall
0:26 Key momentI'm Dr. Julius Few and I'm a board-certified plastic surgeon as well as the founder of Dr. Fu Skin Care.
0:00 HookI love to exfoliate because I have dry skin, it can tend to be dull.
0:10 Key momentWe use chemical exfoliant glycolic acid, which is the smallest molecule of alpha hydroxy acid and a gold standard in Der
0:00 Hookif your big problem area like mine has been your neck
0:07 Key momentI've been using peptide now for about a year and I cannot believe the difference in my neck.
0:00 Hooki just finished a photo shoot and i'm going to take off my makeup
0:14 Key momentDemo on screen
Quotes are verbatim from each ad's Connecty record. Key moment = the second the ad delivers its main payload, per Connecty.
BeautyUS · Body and fragrance · Nov 2026
Meta video ads from 7 beauty brands analyzed by Connecty.
0:00 HookBumpy pits, dark pits, stinky pits? Use this.
0:41 Key momentSave over 40% right now
0:00 HookIf your body wash doesn't leave your skin looking like this out of the shower, you're wasting your money.
0:58 Key momentIt's the perfect combo for soft, glowy skin right before the summer starts.
0:00 HookWEAR TEST: RARE BEAUTY PERFUME
0:48 Key momentI put this on at 10:00 a.m. It's about 11 hours past and I could still smell it.
0:00 HookGlossier is letting you pick two full size fragrances for a bundled price
0:55 Key momentHead to alsia.com to build your discounted set.
Motive
A gift or holiday scent leads: 3 of the 7 brands sell it.
Hook to payoff
Bumpy pits, dark pits, stinky pits? Use this.
powered by a mendelic acid and pH optimized to control odor on your skin before it starts
Save over 40% right now2% still watching (benchmark)
As a firefighter and a new dad, getting clean after a 24-hour shift is one of my top priorities.
Coming home after a full day of running calls, I never really know what I've come in contact with.
So knowing what I put on my body always gives me a piece of mind.
I've been using Native's new sandalwood and coconut scent and I'm obsessed with it.3% still watching (benchmark)
today taylor is going to blind smell my deodorant
I personally get chaps between my legs cuz I've got these thick guys.
What I like about this one is that there isn't that white residue.
It's good because it's it's I'll just say it's better. It's better.0% still watching (benchmark)
So, why did she make deodorant for your whole body?
It never made sense to her that every odor concern was treated like a hygiene failure.
It's aluminum free, powered by mandelic acid
saw women being blamed and sometimes treated for odor that could actually be forming on external skin.11% still watching (benchmark)
Shower Thoughts After The Kids Go to Bed...
I don't think I have a problem finding time to relax. I think I have a problem actually relaxing when I finally get the time.
It leaves my skin feeling fresh, not stripped
And with Native's Body Wash, those few quiet minutes feel like a reset.6% still watching (benchmark)
One of the hardest people to shop for is any man.
Cheiroso 7 is a beautiful mix of macadamia nut, vanilla.
this is your sign to grab both this Sephora sale2% still watching (benchmark)
Brief next
Each pairs a pattern that works in these videos with a gap none of them fills.
Keep Athena 4's smell test after the gym, then check again at hour 24 with the clock on screen, as Rare Beauty 1 does for its perfume at hour 11. 13 of 32 videos promise hours or all day, and only that one checks.
Copy Athena 5's partner blind test, then close on one clear line that says where to buy. Only 6 of 32 videos have a clear CTA.
Native says clean ingredients in 7 of its 10 videos and makes an offer in none. Pair a hook like Native 1's wellness tracker with a bundle or a price, as Lume does in 5 of 6.
Brand ideas
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Proof
24 of 32 videos show moderate or strong proof.
Proof strength · 32 videos
Dr. Shannon Klingman is an OBGYNLume 5
This shower oil is made with 40% glycerinAthena 1
This is easily my most complimented fragrance.Glossier 2
24 real · 8 weak or none
Gap
13 of 32 videos promise hours or all day.
Lasting claims · 32 videos
Keeps me fresh for 24 hours
this has 72-hour odor control
it lasts for up to 24 hours
Lasts all day
Idea to test · Film a smell check at hour 24, with the clock on screen.
Ad content
Only 6 of 32 videos have a clear CTA.
| Brand | Strong hook | Payoff by 0:03 | Problem | Benefit | Offer | Price | Urgency | Strong proof | Clear CTA | Captions |
|---|---|---|---|---|---|---|---|---|---|---|
| Native10 | 100% | 0% | 60% | 100% | 0% | 0% | 10% | 10% | 0% | 90% |
| Athena8 | 75% | 25% | 25% | 88% | 25% | 12% | 0% | 25% | 25% | 38% |
| Lume6 | 100% | 0% | 67% | 100% | 83% | 0% | 67% | 33% | 33% | 33% |
| Sol de Janeiro2 | 50% | 0% | 50% | 50% | 50% | 0% | 50% | 0% | 0% | 0% |
| Touchland1 | 100% | 100% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% |
| Rare Beauty2 | 100% | 0% | 0% | 100% | 0% | 0% | 0% | 50% | 50% | 100% |
| Glossier3 | 100% | 0% | 0% | 100% | 33% | 0% | 33% | 0% | 33% | 67% |
| All 32videos | 29 | 3 | 13 | 29 | 9 | 1 | 7 | 6 | 6 | 18 |
Formats
12 of 32 videos are testimonials.
Used once or not at all: Mashup, Authority expert, Comment reply, Listicle, Myth buster, Pain point story, Founder story, Pov, Pattern interrupt, Torture test, Us vs them, Before after.
More detail
29 of 32 hooks rate strong. Most are a first-person line to camera about a routine, a job or a body worry.
As a firefighter and a new dad, getting clean after a 24-hour shift is one of my top priorities.Native 5 ↗
If your body wash doesn't leave your skin looking like this out of the shower, you're wasting your money.Athena 1 ↗
Bumpy pits, dark pits, stinky pits? Use this.Lume 1 ↗
One of the hardest people to shop for is any man.Sol de Janeiro 2 ↗
The problem is odor, sweat, a mind that won't switch off, or a person who is hard to buy for.
I don't think I have a problem finding time to relax. I think I have a problem actually relaxing when I finally get the time.Native 7 ↗
I personally get chaps between my legs cuz I've got these thick guys.Athena 5 ↗
It never made sense to her that every odor concern was treated like a hygiene failure.Lume 5 ↗
One of the hardest people to shop for is any man.Sol de Janeiro 2 ↗
Most benefits are about the scent: fresh, clean, or like a perfume.
The scent is fresh, relaxing, and honestly makes you feel like you want to slow down and enjoy the moment.Native 10 ↗
This is like your favorite perfume, but in a deodorant.Athena 4 ↗
And not only do all these smell like bougie perfumes rather than a deodorant,Lume 3 ↗
Cheiroso 7 is a beautiful mix of macadamia nut, vanilla.Sol de Janeiro 2 ↗
Proof is mostly the creator's own word. 6 of 32 videos rate strong.
And I absolutely love this scent. It reminds me of lemon, aromatic lavender, cedar, and suede.Native 8 ↗
it lasts for up to 24 hours.Athena 4 ↗
Dr. Shannon Klingman is an OBGYNLume 5 ↗
The girlie said this smells like the 28 vanilla and I fear they were not lying this time.Lume 4 ↗
The CTA often names a retailer: Walmart, Target or Sephora.
Be sure to check out Native's new well crafted collection available at Walmart.Native 5 ↗
shop this shower glow routine at athenaclub.com or Target!Athena 2 ↗
check the cart and come back.Lume 2 ↗
this is your sign to grab both this Sephora saleSol de Janeiro 2 ↗
All 32 ads, brand by brand
0:00 HookSome people think the hardest part of creating art is painting
0:43 Key momentThe scent is clean, elevated, not overpowering
0:00 HookI'm convinced I have single-handedly tried every dry shampoo out there.
0:36 Key momentBefore After
0:00 HookI did one little thing for myself and suddenly I was fully in holiday mode
0:12 Key momentDemo on screen
0:00 HookAs a firefighter and a new dad, getting clean after a 24-hour shift is one of my top priorities.
0:34 Key momentI've been using Native's new sandalwood and coconut scent and I'm obsessed with it.
0:00 HookOne thing for sure and two things for certain, I'm a huge believer when it comes to self-care.
0:26 Key momentAnd I promise you, you'll immediately feel refreshed.
0:00 HookShower Thoughts After The Kids Go to Bed...
0:20 Key momentAnd with Native's Body Wash, those few quiet minutes feel like a reset.
0:00 HookThis is how I smell good all the time as a Dad who works outside a lot.
0:25 Key momentAnd I absolutely love this scent. It reminds me of lemon, aromatic lavender, cedar, and suede.
0:00 HookIf you've never seen this before, this is called deodorant.
0:34 Key momenttake your deodorant, and 1 2 3 4.
0:00 HookI realize that how I take care of myself during the day affects everything else that I do
0:17 Key momentDemo on screen
0:00 HookIf your body wash doesn't leave your skin looking like this out of the shower, you're wasting your money.
0:58 Key momentIt's the perfect combo for soft, glowy skin right before the summer starts.
0:00 Hookultimate shower glow routine
0:17 Key momentwhen I say this is the most hydrating lotion I've ever used, I'm not even joking.
0:00 HookGRWM for the gym
0:58 Key momentYou can go ahead and get yours today from Walmart.
0:00 Hooktoday taylor is going to blind smell my deodorant
0:50 Key momentIt's good because it's it's I'll just say it's better. It's better.
0:00 Hookmaintenance means head to toe
0:05 Key momentSo, I've been keeping this Athena Club all over dry spray in my post-shower routine, especially at night.
0:00 HookAthena! It's spring cleaning time at home, so figured I would do a little spring refresh for myself too
0:28 Key momentOkay, this was such a quick and smooth shave with such an effortless glide that I was feeling refreshed and like my best
0:00 HookBumpy pits, dark pits, stinky pits? Use this.
0:41 Key momentSave over 40% right now
0:00 HookDON'T CALL ME A LIAR
0:37 Key momentif you see a link down there, that means they're still in stock, I would grab them before they're gone.
0:00 HookDON'T GET THIS
0:47 Key momentSo, if these are still available by the end of this video, I would run and grab them up
0:00 HookThis has absolutely no business smelling this good.
0:53 Key momentif I was you, I would go ahead and stock up
0:00 HookSo, why did she make deodorant for your whole body?
0:13 Key momentsaw women being blamed and sometimes treated for odor that could actually be forming on external skin.
0:00 HookALWAYS DO THE RESEARCH!!
0:43 Key momentoption where you can get these in a three-pack and try out each of the limited edition scents
0:00 HookOne of the hardest people to shop for is any man.
0:43 Key momentthis is your sign to grab both this Sephora sale
0:00 HookWEAR TEST: RARE BEAUTY PERFUME
0:48 Key momentI put this on at 10:00 a.m. It's about 11 hours past and I could still smell it.
0:00 HookSo word on the street is that Selena Gomez got engaged while wearing this perfume
0:08 Key momentAnd people are complimenting me left and right, it's that good.
0:00 HookGlossier is letting you pick two full size fragrances for a bundled price
0:55 Key momentHead to alsia.com to build your discounted set.
0:00 HookGlossier came out with these limited edition fragrance kits just in time for the holidays
0:57 Key momentso shop them now while you can at glossier.com.
0:00 Hookthe perfect fall scent
0:16 Key momentevery time I wear Dew, it brings me right back to that moment.
Quotes are verbatim from each ad's Connecty record. Key moment = the second the ad delivers its main payload, per Connecty.
Ask Connecty anything about these brands, hooks and formats, and get the wider analysis in 5 minutes.
