Cure0:08Proof
0:00 HookI have a new beauty routine and it's not what you expect
0:08 Key momenttheir tropical punch flavor has been keeping me hydrated.
SupplementsUS · Nov 2026
Meta video ads from 16 supplements brands analyzed by Connecty.
Brands in this comparison
0:00 HookI have a new beauty routine and it's not what you expect
0:08 Key momenttheir tropical punch flavor has been keeping me hydrated.
0:00 Hookhot girls don't play about their iron!!!
0:36 Key momentIt's supposed to be taken every other day in the morning when Hepzidin levels are naturally lower for most people to sup
0:00 HookPOV: On Sunday, you're at 189 lbs... then TODAY you check again and see 183.4 😳
0:10 Key momentI was 189 Sunday. I am 183.4.
0:00 Hookthis is what it looks like when you got a giant hunk of poop stuck in your intestine
0:34 Key momenthelps to break up this big, hard, hunk of poop and moving into tiny, easy-to-move pieces just like this.
0:00 HookI started Nutrafol, as you guys all know, alongside a GLP-1.
0:20 Key momentI I just feel a little more regulated than I was before, which just indicated to me that this supplement is helping me a
0:00 HookMost people who smoke 🥦 don't know what it's doing to their brain
0:42 Key momentMy first formulation and so far my best
0:00 HookThis is the best probiotic on the market!!!
0:43 Key momentnext time you're at Target, grab Seed DSO1
0:00 HookI've been drinking AG1 every morning, but I don't make some big song and dance about it.
0:15 Key momentGot your multivitamin, you got your probiotics, and it's all in like one simple scoop.
0:00 HookThis is a huge bag of gummies.
0:31 Key momentNo, this is actually pretty good. I actually love these.
0:00 HookThis is hydration that actually fits into your routine.
0:11 Key momentI use it when I'm working, running errands, or even when I'm winding down.
0:00 HookI've always been someone who crashes midday
0:10 Key momentMy snack cravings are gone and so is my lunch break energy drink.
0:00 HookFeel like your brain can't keep up with your day?
0:03 Key momentTotal Male Plus is testosterone support formulated for energy and mood.
0:00 HookRaise your hand if you've ever searched for something while literally holding it in your hand.
0:11 Key momentClinically shown to support memory, focus, and brain health.
0:00 HookTwo capsules a day, that's it.
0:55 Key momentLOSE ~9 LBS IN 4 WEEKS* With Clinically Studied Ingredients
Motive
GLP-1 support shows up in 7 videos from 4 brands: Grüns, AG1, Nutrafol and Bulletproof.
Hook to payoff
Can we normalize talking about your gut when you're on a GLP-1?
Can we normalize talking about your gut when you're on a GLP-1?
Each pack has 6 g of prebiotic fiber to support gut health
get up to 55% off*6% still watching (benchmark)
I used to think it was normal to feel bloated all the time
I think it was normal to feel bloated all the time, like going days without feeling relieved.
and it works while you sleep, helping soften and move waste naturally.
In the morning, I feel so much lighter and by the end of the week, everything is more consistent.13% still watching (benchmark)
It's not that your hair stopped growing. It's that it's breaking.
It's not that your hair stopped growing. It's that it's breaking.
This serum gives you six times stronger hair and an 83% reduction in breakage over time
This serum gives you six times stronger hair and an 83% reduction in breakage over time12% still watching (benchmark)
I skipped my focus supplement on vacation. big mistake.
I skipped my focus supplement on vacation. big mistake.
After researching all of the options, I found this is clarity and 3 months later I haven't looked back.0% still watching (benchmark)
POV: On Sunday, you're at 189 lbs... then TODAY you check again and see 183.4 😳
I have to remind myself to eat.
I was 189 Sunday. I am 183.4.14% still watching (benchmark)
Brief next
Each one takes a pattern that works here and fills a gap no brand fills.
17 videos say clinically proven, studied or shown. Only The Absorption Company gives the size of the result, in 2: "clinically studied to have 6.2 times better bioavailability". Nutrafol gives a percentage, but never next to a study. Say the claim and the number together.
7 videos speak to people on a GLP-1, mostly about one change each: appetite, gut, hair or muscle. No brand covers them together. Walk through what changes in the first months, and where the product helps.
Only 18 of 104 videos have a clear CTA. Thesis, NBPure, Ritual, Cure, Ultima, Bulletproof, ZBiotics, Qunol, Purity and The Absorption Company have none. Seed's creators end every video with a code. Close on one ask, said and shown.
Test the study's number on screen vs “clinically proven”, and a spoken call to action vs none in one round. How a factorial test works →
Brand ideas
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Steal
Steal
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Steal
Steal
Proof
84 of 104 videos show moderate or strong proof, most often a creator's own testimonial.
Proof strength · 104 videos
This serum gives you six times stronger hair and an 83% reduction in breakage over timeNutrafol 5, spoken
With over 52,000+ 5-star reviews,NBPure 7, on screen
84 real · 20 weak or none
Gap
17 videos from 8 brands say a study backs the product. Only The Absorption Company says how big the result was, in 2.
Study claims · 104 videos
clinically proven to work
clinically shown to improve regularity
Clinically shown to support memory, focus, and brain health.
clinically studied saffron
Idea to test · Say the claim and the result together, with the number on screen.
Ad content
Strong hooks: 89 of 104 videos. A clear CTA: 18.
| Brand | Strong hook | Payoff by 0:03 | Problem | Benefit | Offer | Price | Urgency | Strong proof | Clear CTA | Captions |
|---|---|---|---|---|---|---|---|---|---|---|
| Grüns9 | 100% | 0% | 56% | 100% | 44% | 0% | 0% | 33% | 67% | 100% |
| AG18 | 75% | 25% | 38% | 75% | 62% | 0% | 25% | 25% | 38% | 75% |
| Seed10 | 100% | 0% | 70% | 100% | 100% | 0% | 0% | 50% | 40% | 50% |
| Thesis10 | 90% | 10% | 90% | 70% | 10% | 0% | 0% | 40% | 0% | 70% |
| Nutrafol10 | 60% | 20% | 50% | 100% | 10% | 0% | 0% | 50% | 20% | 70% |
| NBPure9 | 89% | 11% | 67% | 89% | 0% | 0% | 0% | 22% | 0% | 89% |
| Apothékary7 | 86% | 0% | 71% | 100% | 14% | 0% | 14% | 43% | 29% | 14% |
| Ritual4 | 50% | 25% | 50% | 100% | 0% | 0% | 0% | 50% | 0% | 75% |
| Cure6 | 83% | 17% | 17% | 83% | 0% | 0% | 0% | 0% | 0% | 33% |
| Ultima6 | 83% | 0% | 17% | 83% | 33% | 17% | 0% | 50% | 0% | 50% |
| Bulletproof7 | 86% | 29% | 71% | 86% | 0% | 0% | 0% | 43% | 0% | 71% |
| Primal Harvest4 | 75% | 25% | 75% | 100% | 25% | 0% | 0% | 50% | 25% | 50% |
| ZBiotics4 | 100% | 0% | 75% | 100% | 0% | 0% | 0% | 0% | 0% | 0% |
| Qunol3 | 100% | 0% | 67% | 100% | 0% | 0% | 0% | 33% | 0% | 33% |
| Purity3 | 100% | 0% | 100% | 33% | 33% | 0% | 0% | 67% | 0% | 67% |
| Absorption4 | 100% | 0% | 75% | 75% | 25% | 25% | 0% | 50% | 0% | 25% |
| All 104videos | 89 | 11 | 63 | 92 | 27 | 2 | 3 | 39 | 18 | 62 |
Formats
Testimonial leads with 50 of 104 videos, then short-form VSL with 18.
Used once or not at all: Mashup, Myth buster, Pattern interrupt, Torture test, Us vs them, Before after.
More detail
The strongest hooks say the body problem out loud, or pick a fight.
The number one constipation relief? Prove it.NBPure 8 ↗
It's not that your hair stopped growing. It's that it's breaking.Nutrafol 5 ↗
If you're on a GLP-1, stay the hell away from AG1AG1 5 ↗
Trouble 💩?! If you have trouble pooping, watch this.Seed 10 ↗
Problems are blunt and physical: bloating, a stuck gut, brain fog, hair that breaks.
Does anyone else deal with bloating because I sure do.Seed 2 ↗
I ruined my stomach with harsh laxatives because the doctors kept telling me that my chronic constipation was normal.NBPure 3 ↗
Raise your hand if you've ever searched for something while literally holding it in your hand. Yep, I'm 51 and the brain fog is real.Qunol 1 ↗
Can we normalize talking about your gut when you're on a GLP-1?Grüns 3 ↗
The benefit is something the creator felt: lighter, regular, no crash.
and it works while you sleep, helping soften and move waste naturally.NBPure 2 ↗
They're super easy to take.Grüns 7 ↗
My snack cravings are gone and so is my lunch break energy drink.Bulletproof 1 ↗
it has been wonderful for me. I'm on one dropper a day and I feel so good. I I'm literally forgetting to eat.Apothékary 5 ↗
The strongest proof is a number: a scale reading, a review count, a percentage.
POV: On Sunday, you're at 189 lbs... then TODAY you check again and see 183.4 😳Apothékary 1 ↗
With over 52,000+ 5-star reviews,NBPure 7 ↗
This serum gives you six times stronger hair and an 83% reduction in breakage over timeNutrafol 5 ↗
As a nurse practitioner, I'm honestly very picky about supplements.Seed 6 ↗
Creator codes and "comment the word" asks. Most ads ask for nothing clear.
next time you're at Target, grab Seed DSO1Seed 1 ↗
shop now at gruns.coGrüns 3 ↗
If you want to take advantage of that risk-free trial, I'll leave it linked down below, so you can.AG1 7 ↗
Comment the word clarity and I'll send you my link directly.Thesis 8 ↗
All 104 ads, brand by brand
0:00 HookThis is a huge bag of gummies.
0:31 Key momentNo, this is actually pretty good. I actually love these.
0:00 HookIf you're on a GLP-1 and your appetite has dropped significantly, eating less is only part of the conversation.
0:48 Key momentA daily serving has just 20 calories, but has 20 plus vitamins and minerals, 6 whole grams of fiber.
0:00 HookCan we normalize talking about your gut when you're on a GLP-1?
0:23 Key momentget up to 55% off*
0:00 HookI know you all are familiar with Grüns daily vitamin gummies.
0:12 Key momentWhat I love is that Groans combines multiple daily vitamins into one convenient gummy.
0:00 HookI need to stay healthy to take care of all these kids
0:17 Key momentGrüns has all of them and they taste so good.
0:00 HookI'm trying to get in a good routine of things.
0:23 Key momentMy favorite part about them is they keep you regular.
0:00 HookI've been wanting to try Grüns for a very long time.
0:27 Key momentget up to 55% off WITH FREE GIFTS*
0:00 HookAfter a full summer of travel, I love getting back to my old routines
0:24 Key momentyour daily greens made easy!
0:00 HookI've been drinking AG1 every morning, but I don't make some big song and dance about it.
0:15 Key momentGot your multivitamin, you got your probiotics, and it's all in like one simple scoop.
0:00 HookMorning Thoughts with Hugh Jackman
0:05 Key momentIt's nice to know that what I think I'm putting into my body is actually what I am putting into my body.
0:00 HookThis AG1 Pro Welcome Kit is elite
0:06 Key momentGet the exclusive YETI shaker for free rn!
0:00 HookIf you're on a GLP-1, stay the hell away from AG1
0:48 Key momentsnag it while you still can.
0:00 HookYou know, I've been drinking AG1 every morning, but I don't make some big song and dance about it.
0:00 Key momentYou know, I've been drinking AG1 every morning
0:00 HookThis is way too expensive
0:31 Key momentIf you want to take advantage of that risk-free trial, I'll leave it linked down below, so you can.
0:00 HookHere's what nobody tells you about being on a GLP-1.
0:38 Key momentYou don't have to lose muscle to lose weight.
0:00 HookThis is the best probiotic on the market!!!
0:43 Key momentnext time you're at Target, grab Seed DSO1
0:00 Hookdoes anyone else deal with bloating because I sure do
0:35 Key momentIf you want to try out seeds DSL 1 for yourself, you can use my link in my link tree
0:00 HookYour probiotic probably isn't working. This one will.
0:13 Key momentInner capsule: travels to the colon to deliver live probiotics
0:00 HookSeed is the best probiotic on the market and they have the receipts to prove it!!!
0:57 Key momentuse my code down below
0:00 HookTrying to balance everything is exhausting especially my gut health.
1:15 Key momentI highly recommend checking out seed
0:00 HookAs a nurse practitioner, I'm honestly very picky about supplements.
0:36 Key momentDSO1 has been tested in the largest clinical trial to date for a probiotic on bloating and gas in healthy adults.
0:00 HookI need to show you what's actually inside this probiotic capsule because it's pretty cool
0:34 Key moment25% off
0:00 HookHere's what I look for beyond the probiotic label
0:27 Key momentYou should try it today.
0:00 HookTraveling already throws off enough of my routine.
0:45 Key momentsave on your first order today
0:00 HookTrouble 💩?! If you have trouble pooping, watch this.
0:44 Key momentYou can use my code to save on your first order.
0:00 HookMost people who smoke 🥦 don't know what it's doing to their brain
0:42 Key momentMy first formulation and so far my best
0:00 HookYou look energetic all day long
0:00 Key momentYou look energetic all day long" Thanks, I take Thesis Clarity
0:00 Hookus before Thesis Clarity unable to focus on one task
0:05 Key momentProduct on screen
0:00 HookThe one running supplement I added to my running stack that makes me more focused than ever
0:08 Key momentThesis, clarity completely changed which version I get.
0:00 HookI skipped my focus supplement on vacation. big mistake.
1:06 Key momentAfter researching all of the options, I found this is clarity and 3 months later I haven't looked back.
0:00 HookJust Do It!
0:35 Key momentlittle by little, I started finish what I actually started. Now, I have a clean space. I completed to do list
0:00 Hookpeople keep asking me how I lock in every day
0:40 Key momentThe work is the same, the desk is the same, the task is the same, but I don't spend 20 minutes fighting myself to get in
0:00 HookStarting a business was easy. Forcing an adhd brain to focus without a stimulant was nearly impossible.
0:38 Key momentBefore thesis, I would drink three coffees and crash by 3:00 p.m., but when I take thesis clarity, that overwhelming fee
0:00 HookWelcome to episode 6 of You're Not Bad at Life.
0:25 Key momentI've been taking it for over a month now and I genuinely feel like I have more energy and motivation, less brain fog and
0:00 HookHow are you always locked in for the gym? Is it pre workout or caffeine, what's the secret?
0:52 Key momentAnd honestly, I wish I would have tried it sooner.
0:00 HookI started Nutrafol, as you guys all know, alongside a GLP-1.
0:20 Key momentI I just feel a little more regulated than I was before, which just indicated to me that this supplement is helping me a
0:00 HookMy hair's secret weapon is Nutrafol
0:24 Key momentwhich I'll be the first to tell you it has led to softer and overall shinier hair.
0:00 HookI love my curls, but I also love a good blowout
0:22 Key momentmy hair is softer and shinier.
0:00 HookIt's not that your hair stopped growing. It's that it's breaking.
0:12 Key momentThis serum gives you six times stronger hair and an 83% reduction in breakage over time
0:00 HookOkay, so I've always had a really fine thin hair, but during my GLP-1 weightloss journey
0:23 Key momentThen I started noticing all of these little baby hairs growing around my temples and my hair just looking fuller and hea
0:00 HookThe leaves might be falling but my hair won't be with my Nutrafol Hair Serum
0:08 Key momentProduct on screen
0:00 HookDon't scroll away. I need you to know this.
0:25 Key momentTake advantage of that one-on-one consultation.
0:00 Hookthis is what it looks like when you got a giant hunk of poop stuck in your intestine
0:34 Key momenthelps to break up this big, hard, hunk of poop and moving into tiny, easy-to-move pieces just like this.
0:00 HookI used to think it was normal to feel bloated all the time
0:10 Key momentIn the morning, I feel so much lighter and by the end of the week, everything is more consistent.
0:00 HookI ruined my stomach with harsh laxatives
0:00 Key momentI ruined my stomach with harsh laxatives because the doctors kept telling me that my chronic constipation was normal.
0:00 HookQuestion from one of you: I'm feeling stuck after coming back from a wedding
0:13 Key momentIt's the easiest way to hit reset and feel lighter again.
0:00 HookBefore anything leaves our facility, it has to pass this.
0:09 Key momentthird-party testing shouldn't just be something you see on the label
0:00 Hookwhen was the last time you pooped?
0:38 Key momentthat's when MagO 7 comes into help.
0:00 HookPOV: You finally wake up feeling less bloated and constipated thanks to MagO7, from NBPure.
0:06 Key momentWith over 52,000+ 5-star reviews,
0:00 HookThe number one constipation relief? Prove it.
0:09 Key momentAt NB Pure, every batch goes through outside and internal testing before it ever reaches you.
0:00 HookHi, I'm Danna Pratte, founder and CEO of NBPure.
0:24 Key momentWhat makes us stand apart, we formulate and manufacture every product right here in Phoenix, Arizona. No middlemen
0:00 HookPOV: On Sunday, you're at 189 lbs... then TODAY you check again and see 183.4 😳
0:10 Key momentI was 189 Sunday. I am 183.4.
0:00 HookCheat meal again? Drop and give me 20!
0:45 Key momentHuh, Pothecary's Blue Bun unsticks metabolism, helps manage sugar cravings, supports a healthy stress response and susta
0:00 HookIf your chin looks like this, and your pooch looks like this
0:17 Key momentSo, that's why I started taking this a few months ago and I started to see my best results.
0:00 Hookhow I lost 7lbs in two weeks
0:14 Key momentNow, this doesn't specifically make you lose weight, but it does kill food noise. It does help you with cravings.
0:00 HookSo y'all can see from somebody else. I purchased it, started Monday. It works.
0:09 Key momentIf you have food noise, you're an emotional eater, you are trying to descenter food.
0:00 Hooksick of forcing one more bite?
0:22 Key momentSee this here is made to support your digestion and has amino acid in there that's going to help break down their protei
0:00 Hookhot girls don't play about their iron!!!
0:36 Key momentIt's supposed to be taken every other day in the morning when Hepzidin levels are naturally lower for most people to sup
0:00 HookRitual presents
0:59 Key momentIntroducing Ritual, science-backed perimenopause support made by women.
0:00 HookI committed to this one skincare supplement for 90 days...
0:15 Key momentAnd after I've committed to it for the full 90 days, I am so in love with how it has supported my skin's elasticity and
0:00 HookPOV: Your mood swings, emotional overwhelm, and shorter fuse aren't just stress.
0:02 Key momentProduct on screen
0:00 HookI have a new beauty routine and it's not what you expect
0:08 Key momenttheir tropical punch flavor has been keeping me hydrated.
0:00 HookPOV: Pilates is better with your bestie. That's it.
0:01 Key momentProduct on screen
0:00 HookDid you know that the World Health Organization has an oral rehydration solution
0:04 Key momentspecifically designed to balance electrolytes and glucose to facilitate the most effective hydration
0:00 HookYour gym bag might be missing this!
0:12 Key momentCure hydration has science-backed electrolytes, including sodium and potassium, plus coconut water and real fruit.
0:00 HookNo yucky chemicals, just real fruit-based, plant-based ingredients.
0:18 Key momentCurious by far, my favorite electrolyte drink mix that I've tried yet.
0:00 HookThis is hydration that actually fits into your routine.
0:11 Key momentI use it when I'm working, running errands, or even when I'm winding down.
0:00 HookYou don't have to be a fitness junkie or hung over to enjoy your electrolytes
0:24 Key moment10 out of 10 natural flavor every single time.
0:00 HookHonestly, this is become my little moment of the day.
0:11 Key momentIt's not overly sweet, it's not salty, it just tastes refreshing.
0:00 HookWalmart run anyone?
1:10 Key momentSo you guys, go ahead and get you some Ultima Replenisher at your local Target or Walmart.
0:00 HookThere's one thing in my morning routine that I am never skipping.
0:28 Key momentI highly suggest you jump on the Ultimate Train
0:00 HookMy Walmart trips have gotten out of hand at this point
0:17 Key momentDemo on screen
0:00 HookI've always been someone who crashes midday
0:10 Key momentMy snack cravings are gone and so is my lunch break energy drink.
0:00 HookPeople ask me all the time what I eat in a day
0:14 Key momentIt has 12 g of protein. 110 calories and only 5 g of sugar.
0:00 HookI wish I knew this earlier, but if you're still drinking normal coffee in the morning, you're missing out.
0:10 Key moment12 g of protein, only 110 calories, almost 170 mg of caffeine.
0:00 HookProtein coffee that actually tastes good
0:03 Key momentDelicious clean coffee plus high protein, it just makes sense.
0:00 HookThis 10-second habit is better than your $100 skincare.
0:01 Key momentProduct on screen
0:00 HookFeel like your brain can't keep up with your day?
0:03 Key momentTotal Male Plus is testosterone support formulated for energy and mood.
0:00 HookBOO! Don't let low testosterone sneak up on you.
0:30 Key momentBefore I started taking Total Male Plus, I felt sluggish and unproductive at work. And I couldn't even get through a gym
0:00 HookI've never looked or felt more confident in my life.
0:05 Key momentthe total male plus supplement blew my mind the way it completely turned things around for me.
0:00 HookWhen you drink alcohol, your body produces acetaldehyde
0:15 Key momentIt contains a genetically engineered probiotic designed to work in the gut where it can help break down acetaldehyde as
0:00 HookTraveling back to my hometown basically means there's always something to celebrate.
0:09 Key momentDemo on screen
0:00 HookMy bachelorette weekend was definitely one for the books
0:27 Key momentZ-Biotics pre-alcohol were the perfect addition to my back weekend because the celebrations didn't stop at night.
0:00 HookRaise your hand if you've ever searched for something while literally holding it in your hand.
0:11 Key momentClinically shown to support memory, focus, and brain health.
0:00 HookHair loss and thinning, I knew I had to try this.
0:08 Key momentingredients designed to support healthier looking hair, skin, and nails.
0:00 HookOkay moms, can we talk about postpartum hair loss
0:37 Key momentmy Biotin Growth Plus is up to 30% off right now.
0:00 HookTwo capsules a day, that's it.
0:55 Key momentLOSE ~9 LBS IN 4 WEEKS* With Clinically Studied Ingredients
0:00 HookLet me get this right. Berberine is a plant-based compound
0:19 Key momentThe absorption company created one with 6.2 times the amount of absorption.
0:00 HookI'm finally ready to talk about this supplement
0:23 Key momentthis 6.2 times more absorbed than traditional Berberine comes in really clutch.
0:00 HookI can promise you, you probably don't need more berberine.
0:17 Key momentTheir berberine uses a completely different delivery system that's been clinically studied to have 6.2 times better bioa
Quotes are verbatim from each ad's Connecty record. Key moment = the second the ad delivers its main payload, per Connecty.
Ask Connecty anything about these brands, hooks and formats, and get the wider analysis in 5 minutes.
Every video ad on this page has its own breakdown: the hook, the story, the claims and the call to action. Open a brand to see each of its ads analyzed.
